
Unit 5- Price
Quiz by jessie tay
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10 questions
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- Q1This pricing strategy avoids round numbers and oftens end in odd numbers.Penetration PricingPremium PricingProduct Bundle PricingPsychological pricing30s
- Q2This pricing strategy is used for luxury products which have competitive advantage over its competitors.Penetration pricingPremium pricingDemand pricingPsychological Pricing30s
- Q3This strategy is used by an airline which combines accommodation , flight tickets and meals and sell at a value deal.Demand pricingPsychological pricingPenetration pricingProduct Bundle Pricing30s
- Q4This strategy is based on how much the customer's needs and willingness to pay for a product.Psychological pricingDemand pricingProduct Bundle pricingPenetration pricing30s
- Q5This strategy is used during the launch of a new product. Company would like to gain a part of the market share.Premium pricingPsychological pricingPenetration pricingDemand pricing30s
- Q6Fixed costs are costs that do not vary with volumes of sales. Examples of fixed costs in a hotel arefood and beveragesfull time staff salariesguest room amenitiespart-time staff salaries30s
- Q7Break-even point meansTotal Revenue> Total CostsTotal Revenue= Total CostTotal Revenue- Total CostsTotal Profits= Total Costs30s
- Q8Raffles hotel needs to differentiate its product from its many competitors. It is operating inpure competitionpure monopolymonopolistic competitionoligopolistic competition30s
- Q9Singapore Airlines and ANA fly to japan. When SIA decreases its price, ANA also decreases its price to attract more customers. This is an example ofperfect competitionpure monopolymonopolistic competitionoligopolistic competition30s
- Q10ABC travel agency combines several of its products and sell at a cheaper price during the off-peak period. This is an example ofpremium pricingpsychological pricingdemand pricingproduct bundle pricing30s