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Unit 5- Price

Quiz by jessie tay

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10 questions
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  • Q1
    This pricing strategy avoids round numbers and oftens end in odd numbers.
    Penetration Pricing
    Premium Pricing
    Product Bundle Pricing
    Psychological pricing
    30s
  • Q2
    This pricing strategy is used for luxury products which have competitive advantage over its competitors.
    Penetration pricing
    Premium pricing
    Demand pricing
    Psychological Pricing
    30s
  • Q3
    This strategy is used by an airline which combines accommodation , flight tickets and meals and sell at a value deal.
    Demand pricing
    Psychological pricing
    Penetration pricing
    Product Bundle Pricing
    30s
  • Q4
    This strategy is based on how much the customer's needs and willingness to pay for a product.
    Psychological pricing
    Demand pricing
    Product Bundle pricing
    Penetration pricing
    30s
  • Q5
    This strategy is used during the launch of a new product. Company would like to gain a part of the market share.
    Premium pricing
    Psychological pricing
    Penetration pricing
    Demand pricing
    30s
  • Q6
    Fixed costs are costs that do not vary with volumes of sales. Examples of fixed costs in a hotel are
    food and beverages
    full time staff salaries
    guest room amenities
    part-time staff salaries
    30s
  • Q7
    Break-even point means
    Total Revenue> Total Costs
    Total Revenue= Total Cost
    Total Revenue- Total Costs
    Total Profits= Total Costs
    30s
  • Q8
    Raffles hotel needs to differentiate its product from its many competitors. It is operating in
    pure competition
    pure monopoly
    monopolistic competition
    oligopolistic competition
    30s
  • Q9
    Singapore Airlines and ANA fly to japan. When SIA decreases its price, ANA also decreases its price to attract more customers. This is an example of
    perfect competition
    pure monopoly
    monopolistic competition
    oligopolistic competition
    30s
  • Q10
    ABC travel agency combines several of its products and sell at a cheaper price during the off-peak period. This is an example of
    premium pricing
    psychological pricing
    demand pricing
    product bundle pricing
    30s

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