selection, psychology, technology (camera format), ideology

depicted characters

at least one viewpoint/picture and partly controlled by perspective/camera angle

illusion of direct contact, appeal to viewer; "fourth wall"

erotic gratification derived from looking

psychologically powerful viewing device and used as self-reflexive comment on act of looking

developmental stage where infants recognize their image in mirrors as self and yet not—project control

traditional social cinema space—darkened theater, mirror-like screen—invites regression to childlike state

pans, tracking shots, zooms, editing

camera as third-person viewer

camera assumes alternating character positions

able to read or write, more generally, educated or learned

language and pictures are two kinds of sign - poetic or rhetorical devices common to both; text in art & design combines both

"the metaphor of the Text is that of network"

a "reading" - decoding an image or artifact

unquestioningly identify with the dominant ideology

combine various interpretations

completely disagree, reject or ignore

rereading with queer subtext

putting pos. spin on negative; e.g., camp, kitsch, queer, blaxploitation

type of speech used to persuade an audience; field of

examines rhetorical devices (figures of speech or

one thing is likened to another - "my love is like a red, red

a stronger connection than a simile - "the moon's a

a change of name - "he started hitting the bottle"

part standing for the whole - "a hired hand"

excessive exaggeration - "he was as big as a house"

abstract ideas embodied in some person or animal

signs or objects that have, over time, acquired fixed secondary meanings

a treatment of one subject under the guise of another; a presentation of an abstract meaning through concrete forms

closest visual parallel would be repetitions of form, color, pattern, etc.

opposition; contrast—visual opposite juxtapositions

two phrases are juxtaposed with the key word order reversed in the second - "it's not the men in my life that count, it's the life in my men"

visually, appropriation and influence incorporation

references to other works in the genre "quoting"; game with audience, reflecting their sophistication as knowledgeable viewers

puns, homophones, homonyms and double entendres; visually, visual puns, form overlapping or superimpositions