Vocab quiz 2

A systematic plan or practice designed to achieve a specific outcome in a business, often relating to sales and marketing.

The strategy and execution of informing potential customers about a product and persuading them to purchase it through various means such as advertising, personal selling, and public relations.

A combination of factors that can be controlled by a company to influence consumers to purchase its products.

The method or process by which information is exchanged between individuals or groups.

The act of making someone aware of a product or service and encouraging them to buy it.

Easy to access or use, often in reference to products or services that offer a simplified experience for consumers.

A type of marketing strategy focused primarily on the producers’ needs and perspectives rather than on those of the customers.

A marketing approach that prioritizes the needs and preferences of the customer over the product or producer.

Factors outside of a particular organization or industry that can affect its performance, such as economic, social, or political influences.

To produce or create a particular item or object, often in a manufacturing context.

A specific iteration or edition of a product that may include enhancements or modifications from prior versions.

Distinct characteristics of a product that define its appearance and functionality, contributing to its marketability.

The inherent attributes or traits of a product that contribute to its overall quality and appeal.

To transport goods or products from one location to another, typically involving logistics and shipping processes.

Larger than standard size, often making it difficult to handle or store.