Week 1 Skill Assessment: Competitive Intelligence Quiz
Quiz by Tiffany Pressnell
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- Q1
Which of the following is NOT a major credit bureau?
TransUnion
Visa
Equifax
Experian
30s - Q2
Which competitor is best known for specializing in business-to-business (B2B) firmographic and business credit data?
Dun & Bradstreet
ClearScore
TransUnion
Equifax
30s - Q3
Which competitor has a strong foothold in the mortgage industry and legacy credit scoring models?
Equifax
TransUnion
Credit Karma
Experian
30s - Q4
True or False: ClearScore is a direct competitor to Experian in the U.S. commercial credit score
falsetrueTrue or False30s - Q5
What is a potential risk of not understanding your competitors?
Becoming too innovative for the market
Overestimating your product's strengths
Losing customers to better-positioned competitors
Gaining unexpected market share30s - Q6
If a prospect says, "Dun & Bradstreet has given us decent results for business credit monitoring." How should you respond?
"I'm surprised you're still using them."
"We're way better than Dun & Bradstreet"
"Dun & Bradstreet is outdated, we're the leaders now."
"Many of our clients have used Dun & Bradstreet, and we've been able to complement or improve on those insights with more dynamic data."
30s - Q7
Which is a key differentiator to share with prospects when comparing us to our competitors?
Data accuracy and analytics capabilities
Years in business
Conference presence
Number of employees
30s - Q8
Which of the following is a growing area of competition among Experian, Equifax and TransUnion?
Cryptocurrency exchange platforms
Social media platform development
Identity protection and fraud prevention
Mortgage lending and home appraisal services
30s - Q9
Which of the following best describes a key differentiator of Experian's data assets compared to Equifax and TransUnion?
Experian has a global footprint with extensive alternative data assets
Experian’s credit database includes every financial transaction ever made by U.S. consumers.Experian is the only bureau that provides credit data from all three major U.S. credit reporting agencies in one platform.Experian is the only bureau that offers advanced fraud prevention solutions leveraging artificial intelligence.30s - Q10
Dun & Bradstreet is best known for its strength in which area?
Business credit and commercial data
Identity protection services
Consumer credit scoring
Mortgage underwriting
30s - Q11
Equifax's differentiator in the employment and income verification space is primarily due to which product?
The Work Number
Smart Business Reports
Credit Vision
True Identity
30s - Q12
What is the difference between Financial Institutions (FI) and Non-Financial Institutions (Non-FI)
FI are tech firms; Non-FI are retailers
FI are startups; Non-FI are corporations
FI are banks and lenders; Non-Fi are other industries like telecom and utlities
FI are government agencies; Non-FI are private companies
30s - Q13
What is trade credit, and how does Experian help businesses in that industry?
Trade credit is a stock market term; Experian offers trading platforms.
Trade credit is a type of loan; Experian offers legal advice
Trade credit is when businesses buy now and pay later; Experian provides credit risk data
Trade credit is a tax strategy, Experian files taxes
30s - Q14
Why is it important for sellers to understand Experian's competitors?
To reduce marketing costs
To copy their strategies
To identify weaknesses and differentiate Experian
To avoid selling
30s - Q15
What is a major competitive advantage of Experian's business model?
Interplay between Business and Consumer Services
Limited product offerings
High advertising spend
Outsourced data analytics
30s