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Week 2 Quiz

Quiz by Mark Carroll

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20 questions
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  • Q1
    ________ and ________ are typically the most easily identifiable aspects of a company's business model.
    Market strategy; market opportunity
    Value proposition; revenue model
    Revenue model; market opportunity
    Competitive advantage; competitive environment
    60s
  • Q2
    Which of the following involves a company giving away a certain level of product or services without charge, but then charging a fee for premium levels of the product or service?
    transaction fee revenue model
    subscription revenue model
    advertising revenue model
    freemium strategy
    60s
  • Q3
    The existence of many competitors in any one market segment may indicate:
    an untapped market niche.
    a market that has already been tried without success.
    no one firm has differentiated itself within that market.
    the market is saturated.
    60s
  • Q4
    A perfect market is one in which:
    there are no competitive advantages or asymmetries because all firms have equal access to all the factors to production.
    one firm develops an advantage based on a factor of production that other firms cannot purchase.
    one participant in the market has more resources than the others.
    competition is at a minimum, as each niche market within an industry is served by the company with the greatest competitive advantage.
    60s
  • Q5
    Organizations that typically provide an array of services to start-up companies along with a small amount of funding are referred to as:
    venture capital investors.
    crowdfunders.
    angel investors.
    incubators.
    60s
  • Q6
    A ________ specifically details how you plan to find customers and sell your product.
    market strategy
    competitive strategy
    business plan
    sales analysis
    60s
  • Q7
    Which of the following gives a business model the most credibility with outside investors?
    the firm's market opportunity
    the firm's market strategy
    the firm's management team
    the firm's value proposition
    60s
  • Q8
    Which type of investor typically becomes interested in a start-up company after it has begun generating revenue?
    angel investors
    incubators
    venture capital investors
    crowdfunders
    60s
  • Q9
    A wealthy individual who invests personal funds in a start-up in exchange for an equity share in the business is referred to as a(n) ________.
    crowdfunder
    venture capital investor
    angel investor
    incubator
    60s
  • Q10
    Firms that fail to produce returns greater than alternative investments typically go out of business.
    False
    True
    60s
  • Q11
    Asymmetries enable some firms to have an edge over others.
    True
    False
    60s
  • Q12
    First movers are usually more successful than follower firms.
    False
    True
    60s
  • Q13
    The business model of e-tailers is similar to that of:
    e-distributors.
    service providers.
    transaction brokers.
    exchanges.
    60s
  • Q14
    All of the following use an advertising revenue model except:
    Twitter.
    Yahoo.
    Amazon.
    Google.
    60s
  • Q15
    Which of the following is not considered a portal?
    MSN
    Yahoo
    Amazon
    AOL
    60s

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