Week 2 Quiz
Quiz by Mark Carroll
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20 questions
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- Q1________ and ________ are typically the most easily identifiable aspects of a company's business model.Market strategy; market opportunityValue proposition; revenue modelRevenue model; market opportunityCompetitive advantage; competitive environment60s
- Q2Which of the following involves a company giving away a certain level of product or services without charge, but then charging a fee for premium levels of the product or service?transaction fee revenue modelsubscription revenue modeladvertising revenue modelfreemium strategy60s
- Q3The existence of many competitors in any one market segment may indicate:an untapped market niche.a market that has already been tried without success.no one firm has differentiated itself within that market.the market is saturated.60s
- Q4A perfect market is one in which:there are no competitive advantages or asymmetries because all firms have equal access to all the factors to production.one firm develops an advantage based on a factor of production that other firms cannot purchase.one participant in the market has more resources than the others.competition is at a minimum, as each niche market within an industry is served by the company with the greatest competitive advantage.60s
- Q5Organizations that typically provide an array of services to start-up companies along with a small amount of funding are referred to as:venture capital investors.crowdfunders.angel investors.incubators.60s
- Q6A ________ specifically details how you plan to find customers and sell your product.market strategycompetitive strategybusiness plansales analysis60s
- Q7Which of the following gives a business model the most credibility with outside investors?the firm's market opportunitythe firm's market strategythe firm's management teamthe firm's value proposition60s
- Q8Which type of investor typically becomes interested in a start-up company after it has begun generating revenue?angel investorsincubatorsventure capital investorscrowdfunders60s
- Q9A wealthy individual who invests personal funds in a start-up in exchange for an equity share in the business is referred to as a(n) ________.crowdfunderventure capital investorangel investorincubator60s
- Q10Firms that fail to produce returns greater than alternative investments typically go out of business.FalseTrue60s
- Q11Asymmetries enable some firms to have an edge over others.TrueFalse60s
- Q12First movers are usually more successful than follower firms.FalseTrue60s
- Q13The business model of e-tailers is similar to that of:e-distributors.service providers.transaction brokers.exchanges.60s
- Q14All of the following use an advertising revenue model except:Twitter.Yahoo.Amazon.Google.60s
- Q15Which of the following is not considered a portal?MSNYahooAmazonAOL60s