4.03 Marketing
Quiz by LaToya Alston
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- Q1
Any paid form of nonpersonal presentation of ideas, goods, or services.
Marketing
Advertising
30s - Q2
The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Personal Selling
Marketing
30s - Q3
The form of promotion that determines client needs and wants and responds through planned, personalized communication that influences purchase decisions and enhances future business opportunities.
Personal Selling
Publicity
30s - Q4
Marketing element focusing on considerations in getting a selected product in the right place at the right time.
Place
Promotion
30s - Q5
Marketing element requiring marketers to determine the amount of money they will ask in exchange for their products.
Price
Promotion
30s - Q6
Marketing element referring to what goods, services, or ideas a business will offer its customers.
Product
Place
30s - Q7
A marketing function needed to communicate information about goods, services, images, and/or ideas to achieve a desired outcome.
Price
Promotion
30s - Q8
Any nonpersonal presentation of ideas, goods, or services that is not paid for by the company or individual that benefits from or is harmed by it.
Place
Publicity
30s