7 P's of Marketing Mix
Quiz by Ram Barcelo
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9 questions
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- Q1Which element of the marketing mix involves determining and adjusting how much customers are willing to pay for a product or service?PriceProductPromotionPlace30s
- Q2Which element of the marketing mix focuses on the activities and strategies used to communicate and promote a product or service to the target market?PlacePricePromotionProduct30s
- Q3Which element of the marketing mix refers to the physical or virtual location where a product or service is made available to the target market?PricePromotionProductPlace30s
- Q4Which element of the marketing mix involves designing and developing products or services to meet the needs and wants of the target market?PlacePromotionProductPrice30s
- Q5Which element of the marketing mix involves selecting and managing the distribution channels to deliver the product or service to the target market?PlacePriceProductPromotion30s
- Q6This refers to the activities involved in getting products or services from the producer to the final consumer.ProductPricePromotionDistribution30s
- Q7Which element of the marketing mix focuses on the physical or virtual attributes that make a product or service appealing to customers?PackagingPricePromotionPlace30s
- Q8The following are part of 7 P's except:PromotionProductProcessPlace30s
- Q9Which element of the marketing mix refers to a process used by marketers to create an image in the minds of a target market.PromotionProductPositioningPrice30s