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MARKET RESEARCH AND 7PS OF MARKETING MIX
Quiz by NUP Maria Cristinagil Concha
Tag the questions with any skills you have. Your dashboard will track each student's mastery of each skill.
Market research helps businesses understand what customers want. Why is this important?
To know what products to make.
To raise the price of products.
To close the business
To confuse customers.
A survey shows that 60 out of 100 people prefer vanilla ice cream over chocolate. What does this mean?
Most people prefer chocolate
Half of the people prefer vanilla
More people prefer vanilla
Everyone likes chocolate.
Market research helps businesses understand what customers want. Why is this important?
A survey shows that 60 out of 100 people prefer vanilla ice cream over chocolate. What does this mean?
A company surveyed 500 customers. If 25% liked a new product, how many people is that?
If a company sells baby products, who should they focus on?
A bar graph shows that 40 people like pizza, 20 people like burgers, and 30 people like pasta. What food is the most popular?
Look at the survey results below. Which product was bought the least?
A researcher wants to learn detailed personal stories from people. What method should they use?
In a focus group discussion (FGD), people:
Which of the following is an example of a survey question?
Which of these is an example of "Place" in the marketing mix?
Instruction: Look at the pictures and choose the correct one.
Which picture shows "Promotion"?
A company’s sales dropped after raising prices. Why do you think this happened?
If you were starting a new business, what product would you sell and why?
A store sells fresh fruit, but customers say it spoils too quickly. What should the store do?
Which picture best represents "People" in the marketing mix?