Advertisers make it seem that everyone is buying this product, so you feel you should buy it too.

This is the opposite of bandwagon.They make it seem that you'll be the first one to have a certain product.

Advertisers use both celebrities and regular people to endorse their product, so you feel you should buy it too.

This technique wants you to associate with the good feelings created in the ad with this product.

Statistics, percentages, and numbers are used to convince you that this product is better than another.

A logical guess or conclusion based on an observation, prior experience, or textual evidence.

To propose an explanation for something or make an assumption or guess.

The elements of a text designed to help locate, understand, and organize information.

An essay that makes an assertion and explains it with details, reasons, textual evidence, and commentary.

The quality of being trusted or believed.

An original document containing first hand information about a subject.

Discussion about or commentary on a primary source.

Believable or truthful.

A single word or short phrase used in a database search.

A nonfiction motion picture intended to document, or record, some aspect of real life for historical record.

Words or phrases that connect ideas, details, or events in writing.