Question 1

Which advertising technique involves creating a strong emotional connection with the audience?

Accepted Answer

Emotional Advertising

Answer

Covert Advertising

Answer

Comparative Advertising

Answer

Informative Advertising

Question 2

What is the primary purpose of target marketing in advertising?

Accepted Answer

To reach specific consumer segments

Answer

To create general appeal

Answer

To maximize production costs

Answer

To avoid competition

Question 3

What is the term used for the practice of using multiple channels to deliver marketing messages?

Accepted Answer

Multichannel Marketing

Answer

Single-Channel Marketing

Answer

Direct Marketing

Answer

Niche Marketing

Question 4

Which concept involves creating a unique image of a product to differentiate it from competitors?

Accepted Answer

Brand Positioning

Answer

Market Segmentation

Answer

Price Skimming

Answer

Product Diversification

Question 5

What term describes the practice of analyzing consumer behavior and preferences to improve advertising effectiveness?

Accepted Answer

Market Research

Answer

Brand Loyalty

Answer

Product Differentiation

Answer

Mass Marketing

Question 6

What is the primary goal of influencer marketing?

Accepted Answer

To leverage an influencer's audience for brand promotion

Answer

To promote only high-end brands

Answer

To create traditional advertisements

Answer

To reduce advertising costs

Question 7

What is the purpose of A/B testing in advertising?

Accepted Answer

To compare two versions of an ad to see which performs better

Answer

To analyze the target audience

Answer

To measure brand loyalty

Answer

To determine ad production costs

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