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BCG MATRIX ANALYSIS

Quiz by Harold N. Noga

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10 questions
Show answers
  • Q1
    Poor Dogs are business operating with a low market share in a high growth market.
    False
    True
    30s
  • Q2
    In Boston Consulting Group matrix the relative market share axis is located in:
    diagonal axis
    horizontal axis
    center
    vertical axis
    30s
  • Q3
    In Boston Consulting Group matrix the speed of market growth axis is located in:
    vertical axis
    diagonal axis
    horizontal axis
    center
    30s
  • Q4
    In BCG matrix this quadrant operates in high growth industries and maintain high market share.
    cash cows
    question mark
    stars
    poor dogs
    30s
  • Q5
    This quadrant represents the brands that require much closer consideration. They hold low market share in high growing markets consuming large amount of cash and incurring losses.
    stars
    cash cows
    poor dogs
    question mark
    30s
  • Q6
    This quadrant in BCG matrix holds low market share compared to competitors and operate in a slowly growing market.
    cash cows
    question mark
    poor dogs
    stars
    30s
  • Q7
    It is a business tool, which uses relative market share and industry growth rate factors to evaluate the potential of business brand portfolio and Suggest further investment strategies.
    relative market share
    growth share matrix
    market growth rate
    industry share matrix
    45s
  • Q8
    Business can be classified in five categories using BCG matrix.
    False
    True
    30s
  • Q9
    The first step in BCG matrix is:
    Define the market.
    Find out market growth rate.
    Calculate relative market share.
    Choose the unit
    30s
  • Q10
    The industry attractiveness of a business unit using BCG matrix can be seen through its industry's competitive position.
    False
    True
    30s

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