Question 1

Which is not a component of a marketing plan?

Accepted Answer

Planogram

Answer

Product

Answer

Price

Answer

Promotion

Question 2

Bill is creating and selling homemade cookies. Which of the following factors does NOT directly affect how much Bill will sell his cookies for?

Accepted Answer

The oven temperature

Answer

The prices that Bill's competitors charge for similar cookies

Answer

The amount of money that Bill wants to make on each sale

Answer

The price of sugar

Question 3

Which of the following is NOT considered a promotional strategy?

Accepted Answer

Pricing

Answer

Publicity

Answer

Advertising

Answer

Personal selling

Question 4

The promotional approach aimed at specific customers with the goal of getting the customer to take action is called:

Accepted Answer

Direct marketing

Answer

Advertising

Answer

Sales

Answer

Cold selling

Question 5

The most influential form of advertising is:

Accepted Answer

TV

Answer

Cold calling

Answer

Social media

Answer

Newspaper

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