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Case 6: Facebook's Acquisition of WhatsApp: The Rise of Intangibles

Quiz by Elyn Lim

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10 questions
Show answers
  • Q1
    What was unusual about the company that made Susan start to wonder while reviewing the Financial Statements (FS)? ?
    The purchasing of WhatsApp.
    The significant decrease in amounts on the FS from 2013 to 2014.
    The significant increase in amounts on the FS from 2013 to 2014.
    The purchasing of Instagram.
    30s
  • Q2
    How much users Mark hope for when they first launched and how many users did they achieve in the year 2016?
    500, 1 billion
    300, 1 billion
    100, 3 billion
    500, 3 billion
    30s
  • Q3
    How did WhatsApp earn their revenue in certain countries?
    SMS fees
    subscriptions fees
    gamings
    advertisements
    30s
  • Q4
    When did Facebook acquire Whatsapp?
    19 February 2014
    19 February 2009
    4 February 2004
    29 January 2015
    30s
  • Q5
    What is not the possible reasons that made Facebook buy Whatsapp?
    High engagement of users.
    Easy to begin with.
    The company was making profit during the year.
    Fast growing company.
    30s
  • Q6
    How did the purchase prices for WhatsApp of $19 billion derived from?
    Intangible assets
    The unprofitability of the company
    Low user usage
    Market value
    30s
  • Q7
    Were there any performance pressures faced by Facebook after the acquisition?
    Yes, there is.
    No, there isn't
    30s
  • Q8
    What was the main difference between the traditional financial statements and the current FS?
    Contents of the total assets
    The interest rate
    The income tax rate
    Contents of the total liability
    30s
  • Q9
    What was the recommended option provided to Susan on the investing in Facebook shares?
    To not invest in Facebook
    To invest in Facebook after the disposal of WhatsApp
    To invest in Facebook
    To invest in Facebook on a later period
    30s
  • Q10
    What was one of the tools used to come out with the alternative solutions?
    BCG Matrix
    PESTAL analysis
    Porter's Five Forces analysis
    SAF analysis
    20s

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