Electronic media that function using digital codes—media available via computers, smartphones, and other digital devices that have been released in recent years

The use of all digital media, including the internet and mobile and interactive channels, to develop communication and exchanges with customers

The ability of the marketer to identify customers before they make a purchase

The ability of customers to express their needs and wants directly to the firm in response to its marketing communications

The ability for marketers to obtain digital information

The ability for consumers to be connected with marketers along with other consumers

The customer’s ability to regulate the information they view as well as the rate and exposure to that information

A social media platform where users can create a profile and interact with other users, post information, and engage in other forms of web-based communication

Short for “weblogs,” these are web-based journals in which writers editorialize and interact with other internet users

A form of digital audio content that is available on the internet for download and streaming

Software programs that run on mobile devices and give users access to certain content

The process of monitoring digital conversations across social media platforms to gain insights into customers’ opinions, preferences, and behaviors

Creating a fully integrated and seamless retail experience across customer touch points such as physical stores, desktop websites, and mobile devices

Any attempt to conduct dishonest activities online, including deceiving consumers into releasing personal information