any form of communication a business or organization uses to inform, persuade, or remind people about its products

combination of the different types of promotion; specifically:

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used to convince potential customers to buy products instead of buying from a competitor

used by a business to create a favorable image for itself, as opposed to promoting a product or service

one of the largest forms of promotion that requires individuals to make contact with potential buyers, making it the most expensive form of promotion

any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor

represents all marketing activities, other than personal selling, advertising, and public relations, that are used to stimulate consumer purchasing and sales effectiveness; often a short-term incentive offered to encourage buying a good or service

any activity designed to create a favorable image towards a business, its products, or its policies

public relation that involves placing positive and newsworthy information about a business, its products, or its policies in the media

directs promotion to retailers of products; using a mix of personal selling, advertising assistance, and buying discounts

directs promotion towards customers

sales promotion activities designed to gain manufacturers', wholesalers', and retailers' support for a product

cash premium paid by the manufacturer to a retail chain for the costs involved in placing a new product on its shelves

price discount given by manufacturers to wholesalers and retailers to encourage the purchase of a product

aka conventions that are designed to reach wholesalers and retailers

awards given to managers and employees who successfully meet or exceed a sales quota

sales promotion efforts designed to encourage customers to buy a product

low-cost items given to consumers at a discount or for free

involves the promotion of a company in association with a property

sponsor pays to have its name incorporated into the name of the sponsored property

higher-priced products earned and given through contests, sweepstakes, and rebates

free trial size of a product sent through the mail, distributed door-to-door, or given away at retail stores and trade shows

involve sales promotional arrangements between one or more retailers or manufacturers and combine their resources to do a promotion that creates additional sales for each partner

where organizations can develop product recognition by making sure that it is featured in special events, on television, or in the movies

refers to coordination of all physical elements in a place of business so that it projects the right image to its customers

refer to the visual and artistic aspects of presenting a product

aka frequent buyer programs, reward customers for making multiple purchases

the activities that a business uses to acquire or maintain the respect of the community

prewritten story about a company that is sent to the various media

meeting in which a business or organization invites media members to hear an announcement about a newsworthy event

target market, which media is consumed by target market, budget constraints, ROMI (return on marketing investment), measurable gains