Legal standards are those that are set forth in government laws. Ethical standards are based on human principles of right and wrong

exclusive rights over an INVENTION

exclusive rights over an IDEA, such as an artistic material

allows a user to make a copy of all or part of a work, even if permission has not ben granted

Non-Disclosure Agreement. A legal contract between at least two parties that outlines confidential material

1. Identify & define a problem

Bitmap (or raster) images are stored as a series of tiny dots called pixels. Vector images just have to store the mathematical formulas that make up the image, which takes up less space.

Red, Green, and Blue

Cyan, magenta, yellow, and black (which is K so it won't be confused as blue)

A universal file format that preserves the fonts, images, graphics, and layout of any source document, regardless of the application and platform used to create it.

.tiff

a machine for printing text or pictures from type or plates.

line, shape, form, color, value, texture, space

Balance, Emphasis, Movement, Pattern, Repetition, Proportion, Rhythm, Variety, Unity.

Within the upper half of a newspaper page, or the area of a website that can be seen when it opens, without scrolling down

A system in which when the values of RGB are 0 the result is black, and when the values are all 255 the result is white

Positioning objects in specific relationship to each other on a given axis.

A financial report to shareholders of a public corporation. Graphic designers play a big role in the creation of annual reports because they contain many graphics

the smoothing of jagged pixel edges in an image or graphic.

document window area containing menus, additional buttons, and the title bar

In adobe illustrator, the area in which one works

the type of balance when both sides of the central axis are not identical, yet appear to have the same visual weight

giving a 3d appearance to an otherwise flat looking graphic. Add shadows and highlights to an object's edges

a rectangle with handles that appears around an object or type and can be used to change dimensions, also called a transform controls box

A printed color or image that extends past the trimmed edges of a page, usually 1/8th inch

The Practice of establishing a memorable reputation for a product or a company

positioning words and phrases

the overall image of a corporation or firm or business in the minds of diverse publics, such as customers and investors and employees.

An element of art and design that has 3 properties: Hue, value, intensity

Two colors that are directly opposite each other on the color wheel, meaning they are in extreme contrast with each other.

The act of organizing the elements of an artwork into a unified whole.

items that are next to one another

the principle of design that refers to the differences between elements

company wide design scheme that may include everything from stationary to furniture

an adaptation of another work, such as a movie version of a book

an arrangement of design elements that leads the viewer's eye carefully around a design and leaves a distinct overall impression

Steps taken to create a design from start to finish.

represents the resolution of an output device such as a printer. The higher the DPI, the more pixels (dots) fit into each inch of the image. In other words, the higher the DPI, the better an image will look in print. 300 dpi is sufficient for many print jobs, but it's all dependent on the detail required and the material being printed on. DPI is often confused with the term "PPI"

An image with two colors.

a range of available color. There are color modes in graphic design. Each mode consists of a certain amount of colors. This range is called "gamut" and any color that falls out of this range is called "out of gamut"

The overall impression of an image as a whole rather than the sum of its parts

A standard file format for compressing images by lowering the number of colors available to the file

a gradual transition of colors

the art or profession of visual communication that combines images, words, and ideas to convey information to an audience, especially to produce a specific effect.

arrangement of lines intended to help organize a design

the blank space between facing pages of a book or the space between columns of printed text

Hypertext markup language used for web pages

A legal concept that protects a creative work just as if it were physical property.

Most common graphic file format

the distance between two letters in a word. (horizontal)

vertical spacing between of lines of text

graphic mark that identifies a company

a corporate identifier that combines a word and a symbol- used as a logo

a margin in the area between the main content of the page and the page edges

An area in a newsletter, typically placed on the second page, that includes the publisher's contact information and reprint policy.

blocks of metal or wood, each bearing a single character, that can be arranged to make up a page for printing. invented by Johann Gutenburg

a color matching system allowing designers and print shops to more easily match colors. This is accomplished by referencing Pantone swatch books (guides) for the proper recipe of colors. This Pantone system is not perfect, but it has become the industry standard for color matching.

a raster graphics file format that supports lossless data compression

raster images are comprised of tiny dots

an edited collection of designer's best work

specifies the resolution of an input device (digital camera, scanner, monitor). Web pages run at a resolution of 72-96 PPI. PPI is often confused with the term "DPI"

the term used in printing and publishing industries for the processes and procedures that occur between the creation of a print layout and final printing

managing clients and jobs in graphic design from time and resource management to billing clients

the size relationships between parts of an object

keeping related elements in a design close together

Raster images are constructed by a series of pixels, or individual blocks, to form an image. JPEGs, GIFs and PNGs are all raster images.

changing a vector image into a bitmap image.

the detail of an image is based on how many pixels (dots) are included in 1 square inch of space

A typeface that excludes the small features that appear at the end of strokes in serif typefaces; a cleaner typeface that is widely used for headings, signs, and material where continuous reading is not required.

A font that has small lines at the beginning and end of characters and that is usually used with large amounts of text.

A font that looks like handwriting.

when printing in CMYK color, often times certain colors cannot be achieved. This is when "spot colors" are called upon. An extra printing plate with the spot color is added to the printing process

a row of drawn boxes that represent a sequence of imaged that tell a story, often used in film and game production

A color system in which the full combination of cyan, magenta, and yellow absorb all color and produce black.

an image or a pattern used as a guide to create a design from

contains a miniature picture of the layers content

image format commonly used when printing of high quality

adjusts the horizontal letter spacing uniformly whereas kerning adjusts individual letter spacing

A brand that has exclusive legal protection for both its brand name and its design

a graphics format that uses shapes and paths to form graphic images

compromises all the necessary steps that have to happen for a particular job to be completed

Often at the top-left corner of the document; the point from which the location of all objects on the page is measured.