Question 1

What is the main purpose of advertising according to the text?

Accepted Answer

To sell products or services.

Answer

To shape children into healthy, happy adults.

Answer

To educate children about the world.

Answer

To entertain children.

Question 2

According to the text, what is one consequence of children becoming more materialistic?

Accepted Answer

They have lower levels of happiness.

Answer

They become more generous.

Answer

They become more environmentally conscious.

Answer

They perform better academically.

Question 3

What does the text suggest as a way to help children understand advertising?

Accepted Answer

Have conversations with them about advertisements.

Answer

Increase their screen time.

Answer

Let them figure it out on their own.

Answer

Encourage them to buy more products.

Question 4

What is one of the goals of the Campaign for a Commercial-Free Childhood according to the text?

Accepted Answer

To help parents and caregivers reduce the amount of time that children spend with ad-supported screens.

Answer

To promote more advertising in schools.

Answer

To encourage children to become consumers first and citizens second.

Answer

To increase the amount of advertising children see.

Question 5

What is a hypothesis?

Accepted Answer

A guess or theory that an argument is based on, a tentative explanation for a phenomenon that needs to be proven.

Answer

A proven fact that is universally accepted.

Answer

A summary of the findings of a research study.

Answer

The main argument or a point to be discussed in an essay.

Question 6

Which of the following best describes a thesis statement in an essay?

Accepted Answer

It is the purpose statement of the essay, the main argument or point that the essay will support and develop.

Answer

It is a tentative explanation that needs further testing.

Answer

It is a question that the essay will answer.

Answer

It is a brief summary of the essay’s content.

Question 7

How does a hypothesis differ from a thesis statement?

Accepted Answer

A hypothesis is used in scientific research while a thesis statement is used in writing essays.

Answer

A hypothesis is proven while a thesis statement is not.

Answer

A hypothesis and a thesis statement are the same thing.

Answer

A hypothesis is an opinion while a thesis statement is a fact.

Question 8

What makes a strong thesis statement in an essay?

Accepted Answer

It should be clear, concise, and take a position that will be argued in the essay.

Answer

It should be vague and general to cover various aspects of the topic.

Answer

It should be a proven fact that everyone agrees with.

Answer

It should be a question that the essay will answer.

Question 9

At what age do most kids get a smartphone service plan according to the Nielsen’s fourth-quarter 2016 Mobile Kids Report?

Accepted Answer

10 years old

Answer

8 years old

Answer

9 years old

Answer

11 years old

Question 10

What is the top reason parents give for getting their child wireless service before they turn 13?

Accepted Answer

They can get hold of their child easily and their child can reach out to them easily.

Answer

They want to get their child familiar with mobile technology.

Answer

They can track their child’s location.

Answer

Their child has been asking for wireless service for a while.

Question 11

What is one of the main concerns parents have about their children having smartphones?

Accepted Answer

The lack of control of what content their kids would see online.

Answer

Their children might not know how to use their phones responsibly.

Answer

Their children would spend too much time with their devices.

Answer

The phone could be lost easily.

Question 12

What is one of the new ways advertisers have adapted to digital media according to the text?

Accepted Answer

They have developed ways to integrate ads into entertainment, making it hard to tell where the real content ends and the ads begin.

Answer

They have stopped using jingles in their commercials.

Answer

They have started using less sophisticated techniques to appeal to a younger audience.

Answer

They have reduced the number of platforms they advertise on to focus on quality over quantity.

Question 13

According to the text, what is one of the techniques companies still practice in their advertising strategies?

Accepted Answer

They try to build brand loyalty as early as possible.

Answer

They target only older kids to buy their products.

Answer

They aim to get kids hooked on multiple brands at once.

Answer

They use a single-platform approach for advertising their products.

Question 14

What is one of the main concerns parents have about advertising and their children?

Accepted Answer

The lack of control of what content their kids would see online.

Answer

The phone could be lost easily.

Answer

Their children might not know how to use their phones responsibly.

Answer

Their children would spend too much time with their devices.

Question 15

According to parents, what could be an antidote to these concerns about advertising?

Accepted Answer

All of the above.

Answer

Better usage controls to limit access.

Answer

Better safety controls and features to block inappropriate content.

Answer

Better service plan options for children.

Question 16

What is one of the suggested approaches when choosing a research topic?

Accepted Answer

Do some preliminary research on your general topic to help you narrow your focus.

Answer

Ignore any ideas that come to mind.

Answer

Choose a topic that you find uninteresting.

Answer

Avoid brainstorming ideas with a partner.

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