Marcus is listening to a speech on tax reform. He is carefully looking for logical gaps and judging the accuracy of the data. Marcus is using:

"Elaboration" in the context of ELM refers to:

Sarah buys a brand of sneakers because her favorite celebrity wears them. She is using which route?

What two factors are required for a person to enter the Central Route?

A student loves solving complex puzzles and enjoys debating philosophy. In ELM terms, this student has a high:

T or F: If a listener is highly motivated but is sitting in a noisy room and cannot hear the speaker clearly, they will likely default to the central route.

Match each peripheral cue to the it's statement.

"____," thinking is where the listener seeks the truth regardless of where it leads.

Jenna hears a political argument. Because she already hates the candidate, she immediately dismisses the facts. This is an example of:

A salesperson tells you, "There are only two of these left in stock!" Which peripheral cue are they using?

You receive a "free gift" in the mail from a charity and feel obligated to donate to them. This is an example of:

"I’ve always voted for this party, so I’ll do it again without looking at the new platform." This represents which cue?

Peripheral route changes are often described as:

Which of the following would DECREASE a person’s ability to process a message centrally?

According to the book, if your audience is likely to use the peripheral route, you should focus on:

Lindsey likes to garden. A friendly salesman offers her a free sample. She buys a whole bag because she liked his gesture. Which route did she take?

After hearing a lecture on space travel, Sam thinks the topic is interesting but hasn't decided if he supports it. What is this outcome?

"I don’t really care about this new tax law, but the speaker is very charming." This listener is lacking:

Kevin is unsure which laptop to buy. He sees a crowd of people buying the "Z-Phone" and decides to buy one too because "everyone else is." Which route is this?

A doctor in a white coat tells Sarah she must buy a specific vitamin. Sarah doesn't research the ingredients; she just buys it because "the expert said so." Which route is this?

Marcus wants to think critically about a proposal, but he is currently in a crowded, noisy airport and hasn't slept in 24 hours. Which factor is hindering his central processing?

Elena doesn’t care about the topic of the guest speaker's presentation, but she stays and listens anyway because the speaker promised a $10 gift card to everyone who stays until the end. In ELM, this gift card is considered a(n):