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Q 1/31
Score 0
The general impression of a product held by real or potential consumers.
30
brand image
Q 2/31
Score 0
a defined group most likely to buy a firm's product
30
target market
31 questions
Q.
The general impression of a product held by real or potential consumers.
1
30 sec
Q.
a defined group most likely to buy a firm's product
2
30 sec
Q.
an organization's strategy that combines all of its marketing goals into one comprehensive plan.
3
30 sec
Q.
the successful selling of a product or service in a specific market
4
30 sec
Q.
dividing customers into segments of buyers who have different requriments or purchase habits
5
30 sec
Q.
the use of particular products in films/movies or television programmes in order to advertise them
6
30 sec
Q.
all info about products
7
30 sec
Q.
the atributes or characteristics of product such as size, shape, quality, price
8
30 sec
Q.
basic info about a customer
9
30 sec
Q.
the ability to maintain customer loyalty.
10
30 sec
Q.
(n) all the people who buy or use a particular product or service
11
30 sec
Q.
the act of designing the company's image to occupy a distinctive place in the mind of the target market
12
30 sec
Q.
elements that are instantly recognized as belonging to a certain company or product
13
30 sec
Q.
A small group of approximately 8-12 potential customers, guided by a researcher to discuss and give opinions, thoughts, and information about a new business proposal, product, service, or marketing campaign.
14
30 sec
Q.
division of the mass market based on shared characteristics
15
30 sec
Q.
A small segment of a market with fewer competitors than the market as a whole. Market niches tend to be quite attractive to small firms.
16
30 sec
Q.
Original economic system which traditions, customs, and beliefs, shape goods and services the economy produces.
17
30 sec
Q.
A type of business that buys goods in large amounts and resells them to other businesses in smaller lots.
18
30 sec
Q.
when a market has reached equilibrium - an absence of significant growth or a lack of innovation
19
30 sec
Q.
the basic material from which a product is made.
20
30 sec
Q.
an advantage that makes a company able to succeed in competing with others
21
30 sec
Q.
all the types of products that a company or store sells
22
30 sec
Q.
extent to which a brand is recognized by potential customers, and is correctly associated with a particular product.
23
30 sec
Q.
consistent preference for one brand over all others
24
30 sec
Q.
numbers showing how much a company has sold in a period
25
30 sec
Q.
A prediction of future sales over a specific period of time an estimate of sales for a given period, such as the next quarter
26
30 sec
Q.
the portion of the whole audience that the speaker most wants to persuade
27
30 sec
Q.
a product with a well-developed image uses the same brand name in a different product category.
28
30 sec
Q.
strengths/weaknesses/opportunies/threats
29
30 sec
Q.
See image
30
30 sec
Q.
The product feature which makes it different from its competitors.
