Question 1

The general impression of a product held by real or potential consumers.

Accepted Answer

brand image

Question 2

a defined group most likely to buy a firm's product

Accepted Answer

target market

Question 3

an organization's strategy that combines all of its marketing goals into one comprehensive plan.

Accepted Answer

marketing strategy

Question 4

the successful selling of a product or service in a specific market

Accepted Answer

market penetration

Question 5

dividing customers into segments of buyers who have different requriments or purchase habits

Accepted Answer

market segmentation

Question 6

the use of particular products in films/movies or television programmes in order to advertise them

Accepted Answer

product placement

Question 7

all info about products

Accepted Answer

product portfolio

Question 8

the atributes or characteristics of product such as size, shape, quality, price

Accepted Answer

product feature

Question 9

basic info about a customer

Accepted Answer

customer profile

Question 10

the ability to maintain customer loyalty.

Accepted Answer

customer retention

Question 11

(n) all the people who buy or use a particular product or service

Accepted Answer

customer base

Question 12

the act of designing the company's image to occupy a distinctive place in the mind of the target market

Accepted Answer

brand positioning

Question 13

elements that are instantly recognized as belonging to a certain company or product

Accepted Answer

brand identity

Question 14

A small group of approximately 8-12 potential customers, guided by a researcher to discuss and give opinions, thoughts, and information about a new business proposal, product, service, or marketing campaign.

Accepted Answer

focus group

Question 15

division of the mass market based on shared characteristics

Accepted Answer

market segment

Question 16

A small segment of a market with fewer competitors than the market as a whole. Market niches tend to be quite attractive to small firms.

Accepted Answer

market niche

Question 17

Original economic system which traditions, customs, and beliefs, shape goods and services the economy produces.

Accepted Answer

Traditional Market

Question 18

A type of business that buys goods in large amounts and resells them to other businesses in smaller lots.

Accepted Answer

wholesaler

Question 19

when a market has reached equilibrium - an absence of significant growth or a lack of innovation

Accepted Answer

mature markets

Question 20

the basic material from which a product is made.

Accepted Answer

raw materials

Question 21

an advantage that makes a company able to succeed in competing with others

Accepted Answer

competitive advantage

Question 22

all the types of products that a company or store sells

Accepted Answer

product range

Question 23

extent to which a brand is recognized by potential customers, and is correctly associated with a particular product.

Accepted Answer

brand awareness

Question 24

consistent preference for one brand over all others

Accepted Answer

brand loyalty

Question 25

numbers showing how much a company has sold in a period

Accepted Answer

sales figures

Question 26

A prediction of future sales over a specific period of time an estimate of sales for a given period, such as the next quarter

Accepted Answer

sales forecast

Question 27

the portion of the whole audience that the speaker most wants to persuade

Accepted Answer

target audience

Question 28

a product with a well-developed image uses the same brand name in a different product category.

Accepted Answer

brand extension

Question 29

strengths/weaknesses/opportunies/threats

Situation analysis in which internal strengths and weaknesses of an organization, and external opportunities and threats faced by it are closely examined to chart a strategy.

Accepted Answer

SWOT analysis

Question 30

The product feature which makes it different from its competitors.

Accepted Answer

USP (unique selling point)

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