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Exam Review- SEM1

Quiz by Tammy Tutterow

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10 questions
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  • Q1
    What is a benefit of establishing good relationships w/ sport customers/fans?
    high-level pricing
    consistent quality
    flexible marketing
    Long-term loyalty
    30s
  • Q2
    A lottery system is an equal way (Fair)of selling tickets to school alumni when demand for college game tickets-
    exceeds supply
    fluctuates every season
    is consistent over time
    falls below supply
    30s
  • Q3
    A baseball game broadcast on the radio is an example of:
    a sporting good
    sport media
    a nonsport event
    owned-goods service
    30s
  • Q4
    Most sport events are classified as:
    a combination of rented and owned goods-service
    pure goods
    pure services
    a combination of goods and services
    30s
  • Q5
    Which of the following is a characteristic of the sports industry?
    it manages a worldwide media network
    employs only people with athletic ability
    products are different for each customer
    communicates with a limited audience
    30s
  • Q6
    A unique thing about the Sports industry is that it attracts markets that:
    include both spectators and participants
    demand mostly tangible products
    are concerned w/ the environment
    have customers w/ artistic talents
    30s
  • Q7
    Professional sport teams help their community by:
    increasing local tax burden on citizens
    attracting tourist dollars
    endorsing local politcal candidates
    hiring handles to make sure athletes behave
    30s
  • Q8
    Over the years, Lambeau Field (The well-known Greenbay Packers stadium) has earned a reputation as one of the best places to watch an NFL games- This is called brand____
    image
    awareness
    quality
    loyalty
    30s
  • Q9
    A unique quality of the Sports Industry is:
    All sport products are tangible
    Sport Fans have more disposable income
    products are pre-made in local arenas/stadiums
    products are produced and consumed at the same time
    30s
  • Q10
    Your high school baseball team went to the state championship last year, but didn't make the play-offs this year. This is an example of a(n) ____ sport product
    inconsistent
    perishable
    tangible
    consistent
    30s

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