Exam Review- SEM1
Quiz by Tammy Tutterow
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10 questions
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- Q1What is a benefit of establishing good relationships w/ sport customers/fans?high-level pricingconsistent qualityflexible marketingLong-term loyalty30s
- Q2A lottery system is an equal way (Fair)of selling tickets to school alumni when demand for college game tickets-exceeds supplyfluctuates every seasonis consistent over timefalls below supply30s
- Q3A baseball game broadcast on the radio is an example of:a sporting goodsport mediaa nonsport eventowned-goods service30s
- Q4Most sport events are classified as:a combination of rented and owned goods-servicepure goodspure servicesa combination of goods and services30s
- Q5Which of the following is a characteristic of the sports industry?it manages a worldwide media networkemploys only people with athletic abilityproducts are different for each customercommunicates with a limited audience30s
- Q6A unique thing about the Sports industry is that it attracts markets that:include both spectators and participantsdemand mostly tangible productsare concerned w/ the environmenthave customers w/ artistic talents30s
- Q7Professional sport teams help their community by:increasing local tax burden on citizensattracting tourist dollarsendorsing local politcal candidateshiring handles to make sure athletes behave30s
- Q8Over the years, Lambeau Field (The well-known Greenbay Packers stadium) has earned a reputation as one of the best places to watch an NFL games- This is called brand____imageawarenessqualityloyalty30s
- Q9A unique quality of the Sports Industry is:All sport products are tangibleSport Fans have more disposable incomeproducts are pre-made in local arenas/stadiumsproducts are produced and consumed at the same time30s
- Q10Your high school baseball team went to the state championship last year, but didn't make the play-offs this year. This is an example of a(n) ____ sport productinconsistentperishabletangibleconsistent30s