A business owner saved money by contracting with the local newspaper to purchase a series of ads over a period of time which entitled the business to a

Which of the following decreases the costs to a business of using newspaper advertising?

Which of the following media vehicles might a sport/event marketer choose to promote a celebrity baseball game to many people throughout a metropolitan area

Businesses that buy broadcast advertising time often ask for information about the _______ before purchasing the time

An advertiser spent $117,000 for 12 television spots with a total of 240 GRPs (gross rating points). What was the cost per GRP?

A business that asks to have an advertisement presented at a specific time on the air or in a special place in a newspaper will

An important factor in determining rates for outdoor advertising is its

A business owner who wants to obtain a reduced rate for a series of local radio commercials might contract for what type of promotion?

Camille is developing a rate card for advertising space in her school's yearbook. Which of the following layouts is the most expensive for advertisers to purchase?

To increase revenue, professional baseball and football teams often sell advertising that appears

To sell advertising space in an event program, the first thing Kyle should do is

A primary reason that sport/event marketers sell advertising space in their programs is to

Rachel is selling program advertisements for a marching band competition that her high school is hosting. Which of the following sales prospects is most likely to purchase ad space in the program?

When selling advertising space in sport/event programs, it is important for marketers to give their customers the

Which of the following is an example of a business using a celebrity's appearance to attract customers to an event:

A charity organization is holding a fundraising event in New York. The event will include a dinner prepared by the chef of a five-star restaurant and an upscale style show. To generate interest, the event organizers plan to have a celebrity serve as master of ceremonies for the event. Who would be the most appropriate person to fulfill this role?

After event organizers released information to the press that a well-known country singer will perform at an upcoming fundraiser, ticket sales for the event increased dramatically. This situation exemplifies how a celebrity appearance can

When making appearances at special events, a well-known rock star asks that the event organizer to pay for the air travel, lodging, and meals for his/her band and back-up singers. These requirements are examples of

Author Randall McPeak's new thriller, Race to the End of Time, was recently released. McPeak's publisher arranged for him to do book signings and readings at several bookstores across the country. The author's appearances are beneficial to the bookstores because

Following a rash of newspaper criticism for being overpaid, a multimillion-dollar athlete signed up to be a volunteer spokesperson for Special Olympics. What was the athlete attempting to accomplish by promoting this move to the press?

Sport/event organizations develop and generate newsletters to

What do businesses often include with a news release to attract an editor's attention

When writing news releases, businesses should avoid including their

Why is it important for professional sport organization to develop relationships with the media?

Ms. Johnson did not proofread a news release before it was mailed to the media, and several errors were found later. In order to minimize the damage that may result, Ms. Johnson should

What information should a business obtain to get it's news releases used?

What do businesses need to remember after they send a news release to the media?

To develop positive relationships with the media, an advertising agency's public-relations director must be

Developing positive relationships with people who work for local television stations and newspaper publishers is a way for an advertising agency to generate _______ for its clients.

When sport/event marketers use ongoing, two-way communication to build trust and goodwill with the media, they are creating a(n) ____________ relationship.

What do sport/event planners often develop to encourage television and newspaper coverage?

Which of the following is an advantage to a sport organization that develops an interactive relationship with the broadcast and print media

One reason sport/event organizers often plan a day to give the media an opportunity to visit the site in advance is to encourage the media to

What do professional sport teams design for use during games that often become promotional tools because fans take them home?

The purpose of designing an event program that contains space for advertisements is to

Which of the following do event organizers often include in an event to add interest and excitement to the event:

When a sport organization employee creates a promotional script for a sport announcer to read during a pregame award ceremony, the employee should

What is a primary consideration for fans who are attending a professional football game in a large city?