Question 1

Who is the author? What organization is behind this information? What are the qualifications of the author or organization to write about this topic?

The above questions are discussing the criteria of...

Accepted Answer

authority

Answer

credibility

Answer

accuracy

Answer

timeliness

Question 2

How old is the source?

The above questions are discussing the criteria of...

Accepted Answer

timeliness

Answer

credibility

Answer

authority

Answer

accuracy

Question 3

Why did the author write this text? To whom is it directed?

The above questions are discussing the criteria of...

Accepted Answer

audience

Answer

accuracy

Answer

authority

Answer

credibility

Question 4

Is this a fact, opinion, or propaganda? If you think the source is offering facts, are the sources clearly indicated?

The above questions are discussing the criteria of...

Accepted Answer

accuracy

Answer

credibility

Answer

audience

Answer

authority

Question 5

What is the "Trojan horse" mentioned in paragraph 3 alluding to?

Accepted Answer

a problem disguised a gift

Answer

an ad made of wood

Answer

a gift disguised as a horse

Answer

advertisement for horses

Question 6

What is the purpose of this letter?

Accepted Answer

to ask the newspaper to keep advertising out of the kids edition

Answer

to ask the newspaper to increase advertising for children

Answer

to ask the newspaper to increase advertising across the board

Question 7

Who is the target audience of this text?

Accepted Answer

the publisher of the New York Times

Answer

the Centre for Digital Democracy

Answer

marketers and advertisers

Answer

parents and children

Question 8

What is the main issue brought up in paragraph 3?

Accepted Answer

The advertisements in the newspaper were disguised as content.

Answer

Parents were not asked permission to market to their children,

Answer

Parents distrusted all forms of Google advertising, especially secret ones.

Answer

The advertisements in the newspaper were only for Google and did not give a choice.

Question 9

Why do the authors of the text say that marketing directed at children is always unfair?

Accepted Answer

Young children are vulnerable because they don't understand ads until they are older

Answer

Children under eleven do not understand the meaning of vulnerability.

Answer

Adults are more vulnerable than children to the effects of advertising

Question 10

What does the phrase "blurs the distinction between advertising and program/editorial content" likely mean?

Accepted Answer

it is not always easy to tell the difference between advertising and actual content

Answer

some of the advertisements were blurry so the kids couldn't tell what they were for

Answer

a distinction between advertising and content can only be made blurrily

Question 11

Why do the text writers quote the Times' own Advertising Acceptability Manual in paragraph 6?

Accepted Answer

There already is a rule that says that ads that look like content are not okay

Answer

The writers believe it adds timeliness to the essay

Question 12

What motivation does the newspaper have for publishing Times for Kids according to paragraph 7?

Accepted Answer

creating a loyal base of customers

Answer

encouraging kids to learn about world affairs

Question 13

A good place to start evaluating a website's credibility and reliability is by looking at its domain __________.

Accepted Answer

suffix

Question 14

Match the domain suffix with what it means.

Question 15

In order to determine if a source is reliable, you can select facts from that source and look them up in ______________. You can also research the source to see if they have been caught presenting wrong information before.

Accepted Answer

another source

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