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GESTION DE CANALES
Quiz by Gretel Villegas Aguilar
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5 questions
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- Q1La elecci�n del canal depende de la estrategia de marketing (la segmentaci�n, la orientaci�n y la identidad e imagen del producto)FALSOVERDADERO30s
- Q2�Los canales elegidos afectan todas las dem�s decisiones de marketing?FALSOVERDADERO30s
- Q3�Un mismo consumidor podr�a elegir distintos canales para las diferentes funciones de una compra?VERDADEROFALSO30s
- Q4La distribuci�n exclusiva consiste enlimitar de forma importante el n�mero de intermediarios.aumentar de forma importante el numero de canales.30s
- Q5La distribuci�n intensiva consiste en.....La distribuci�n de bienes y servicios a trav�s de puntos limitados.La distribuci�n de bienes y servicios a trav�s de tantos puntos de venta como sea posible.30s