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GESTION DE CANALES

Quiz by Gretel Villegas Aguilar

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5 questions
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  • Q1
    La elecci�n del canal depende de la estrategia de marketing (la segmentaci�n, la orientaci�n y la identidad e imagen del producto)
    FALSO
    VERDADERO
    30s
  • Q2
    �Los canales elegidos afectan todas las dem�s decisiones de marketing?
    FALSO
    VERDADERO
    30s
  • Q3
    �Un mismo consumidor podr�a elegir distintos canales para las diferentes funciones de una compra?
    VERDADERO
    FALSO
    30s
  • Q4
    La distribuci�n exclusiva consiste en
    limitar de forma importante el n�mero de intermediarios.
    aumentar de forma importante el numero de canales.
    30s
  • Q5
    La distribuci�n intensiva consiste en.....
    La distribuci�n de bienes y servicios a trav�s de puntos limitados.
    La distribuci�n de bienes y servicios a trav�s de tantos puntos de venta como sea posible.
    30s

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