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Goods and Service
Quiz by Robyn Keith
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Micromarketing is an advertising strategy that allows a corporation to target a niche group with a particular product or service. With micromarketing, a company defines an audience by a specific trait, such as gender or job title or age range, and then creates campaigns geared toward that specific group. Macro-marketing is a multidisciplinary domain that deals with the impact that marketing has on the economy and society. It specializes in marketing-society interrelationships, such as green marketing, fairness and ethics, social management, market control, consumer conduct, and others. Customer relations refers to the methods, strategies, and processes a company uses to build and maintain customer relationships. Every customer interaction has an impact, and it's more important than ever for companies to consistently meet expectations.s PRODUCT DEVELOPMENT is strategy involves the improvement of current products or services or the development of the new products with the purpose of increasing sales. MARKET DEVELOPMENT is a strategy involves the introduction of existing products or services into a new geographical area or market. STRATEGIC PLANNING a broad process that can address the entire business, or a portion of the business. PLANNING the process of predicting future events and conditions and of determining the best way to attain the goals and objectives of the organization. CUSTOMER VALUE relationship between benefits and the costs including money, stress, and time to sacrifice that is necessary to get those benefits. POLITENESS Saying ”hello”, good afternoon sir/ma’am, and thank you very much are a part of good customer services. PRODUCTION PROCESS it is the process must conform to standards in terms of product quality. RELATIONSHIP MARKETING involves creating, maintaining and enhancing strong relationships with customers and other stakeholders. KEY PERFORMANCE INDICATOR a tool used to check the marketing activities and to track performance to make sure the company is on track to meet specific objectives. REACTIVE salesperson sells the product and encourage the customer to call whenever he or she has any questions or problems. MARKET PENETRATION the objective of this strategy is to increase market share of current products or services in current markets through greater and more intensive marketing efforts. LIQUIDATION this involves selling all of a company’s assets, in parts or as a whole, for their tangible worth. PRICING TEST can be utilized by marketers to calculate a product’s or service’s optimal price, to determine price elasticity. POSITIONING the process of communicating the image of a brand into the minds of consumers. INDUSTRIES business organizations that purchase goods and services for the purpose of producing other products and services or for use in their products and operating processes.Industry of Southeast Asia Industrialization in Southeast Asia is a relatively recent phenomenon, much of the development having occurred only since the early 1960s. As mentioned above, industrialization policies have been critical goals in the market economies of the ASEAN countries; and, in all of them except Brunei, industry’s share of the GDP has grown considerably. The most significant increases have occurred in Singapore, Thailand, and the Philippines. Manufacturing in particular has accounted for the greatest changes, with Indonesia, Malaysia, and Thailand making especially large gains during the 1980s. Small factories dominate, both in terms of the number of companies and the number of workers employed. Agricultural processing is most important in virtually all nations. The notable exception is Singapore, where the manufacture of a variety of products, headed by electrical and electronic and transport equipment, is dominant. In Thailand, Myanmar, and the Philippines, textiles and clothing are significant, as is the chemical industry in Thailand and Indonesia. Light, labour-intensive goods, such as electrical and electronic products, are increasingly important. It is in the manufacture of these products and textiles that the most employment has been gained. Tin is the most important metallic mineral in the region in terms of value, and Thailand, Malaysia, and Indonesia account for more than half of world production. In Malaysia and elsewhere, however, alluvial lodes are becoming depleted, and the remaining concentrations are less economical to mine. Fluctuating market prices have also discouraged tin production. Nickel, copper, and chromite are also mined, although the quantities produced in the region are minor in terms of world production. Southeast Asia has considerable reserves of oil and natural gas, notably in Indonesia, Malaysia, and Brunei. Trade Given Southeast Asia’s strategic location and the early development of trade there, it is not surprising that trade is especially important to all nations in the region. The value of regional trade is about one-third that of the United States. Most striking is the almost total dominance of trade by the market economies. Exports, as a percentage of the GDP, are small in Cambodia, Myanmar, Vietnam, and Laos and moderately so in Thailand, the Philippines, and Indonesia. Countries with a relatively large proportion of export trade are Singapore, Malaysia, and Brunei. Composition of exports is important. In this respect, Indonesia—the trade structure of which long has been dominated by oil—has been relatively successful in diversifying its exports toward plywood, rattan, coffee, rubber, and textiles. Conversely, Malaysia, with a trade pattern of exporting palm oil, tropical hardwoods, and tin, now derives the majority of its export income from petroleum products. This revenue has been used to build up the country’s industrial base. Thailand exhibits a much less diverse export structure, where food and manufactured goods account for nearly all of its total trade. Likewise, Brunei relies almost entirely on its petroleum exports. Singapore, however, has utilized its unique geographic position and highly educated labour force to attract multinational corporations. As a result, investment in the manufacturing and, increasingly, service sectors has greatly expanded. Intraregional trade among the ASEAN members, while important, accounts for only about one-fifth of Southeast Asia’s total trade. Philippine trade within the region is especially small, reflecting its long-term orientation toward the United States. Far more important, therefore, is the trade with countries outside the region, dominated by that with Japan, Europe, and the United States; increasingly significant, however, is the trade with Taiwan, China (especially Hong Kong), and South Korea.Goods and servicesGoods and Services QuizBusiness,goods and services The inpout output Defining Goods and Services - Starter QuizProduction of Goods and Services.Accounting for Goods and Services tax