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iPhone Spanish ProjectSamsung vs iPhone: A ComparisonIf You Give a Mouse an iPhoneWrite reading comprehension questions based on the text: Apple's design genius. I've always loved great design. Ever since I can remember I've been fascinated by the shape and look of objects. In n opinion, Apple Inc. is the number one company in the world for product design. In the time that 'you're reading this article, around 750 iPhone and 300 iPads will be sold internationally. These iconic devices generate millions of pounds a day for Apple, and the man behind their iconic look is known as a 'design genius'. In 2013, Time Magazine listed him as one of the 100 most influential people in the world, but can you name him? If you said Steve Jobs, you'd be wrong, although it was Jobs who first recognised this man's talent. His name is Jony Ive. Born in London, Jony Ive studied industrial design at Newcastle Polytechnic. After graduating, he helped set up the London design agency Tangerine. In 1992, while he was working at Tangerine, he accepted a job offer from Apple. His first years in the job were tough and the design work wasn't very interesting. The company was also struggling to make money. However, when Steve Jobs returned to Apple in 1997 and saw the design work that Ive had produced, he immediately recognised Ive's ability and promoted him. Ive's first success in his new role was the design of the original, colourful iMac in 1998, which was quickly followed by the first iPod in 2001. Thanks to Ive's simple, elegant designs, Apple became one of the most successful companies in the world. Since then, he has been responsible for the iPhone, iPad and Apple Watch. Ive's design involves not only the way these products look but also the way they work. He believes devices have to be both beautiful and practical. Jony Ive's key contribution to Apple is now being recognised and he has received numerous awards. There is no doubt that Steve Jobs was a larger-than-life ideas man and businessman who created a hugely successful company. However, without Jony Ive's design talent, Apple may not have become such a huge success. So what have I learnt from Jony Ive? That the best designs are often the simplest.How: Students work in pairs. On their paper, they draw and fill in these sections: 1. Brand Name (e.g., Apple) 2. Product Item – One specific product (e.g., iPhone 15) 3. Product Line – Group of similar products (e.g., iPhones) 4. Product Mix – All the company’s product lines (e.g., iPhones, iPads, MacBooks, Apple Watch) 5. Product Mix Depth – How many versions in one line (e.g., iPhone 15, 15 Pro, 15 Pro Max) 6. Product Mix Breadth – How many different product lines (e.g., phones, tablets, laptops, wearablesGggg110.31.b.17.C Topic: Reading/Vocabulary Development