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Learning unit 8: Public Relations Campaigns

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21 questions
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  • Q1
    When an organisation wants to communicate important information to their target audiences the objective of the campaign is to …
    Create awareness
    Persuade
    Inform
    Encourage
    30s
  • Q2
    When an organisation wants to draw attention to and making audiences mindful of special causes the objective of the campaign is to …
    Persuade
    Encourage
    Inform
    Create awareness
    30s
  • Q3
    When an organisation is convincing customers and potential customers to change their mind about something the objective of the campaign is to …
    Encourage
    Persuade
    Inform
    Create awareness
    30s
  • Q4
    When an organisation is using a campaign to show customers how to correctly use their product the objective of the campaign is to …
    Create awareness
    Encourage
    Educate
    Inform
    30s
  • Q5
    When an organisation is asking stakeholders to behave in a certain manner the objective of the campaign is to …
    Encourage
    Create awareness
    Inform
    Educate
    30s
  • Q6
    Put the stages in the development of campaigns in the correct order.
    Jumble://Define campaign identity,Establish legitimacy,Increase participation,Attain penetration,Become institutionalised
    30s
  • Q7
    Designing emblems, logos, slogans and trademarks as well as selecting corporate is part of which stage in the development of campaigns?
    Stage 4: Attain penetration
    Stage 3: Increase participation
    Stage 1: Define campaign identity
    Stage 2: Establish legitimacy
    30s
  • Q8
    Building a successful campaign or programme relies heavily on creating an operation that will be taken seriously by the target audience. This part of which stage in the development of campaigns?
    Stage 2: Establish legitimacy
    Stage 3: Increase participation
    Stage 5: Become institutionalised
    Stage 4: Attain penetration
    30s
  • Q9
    When campaign planners invite and recruit more people to get involved with the campaign. This part of which stage in the development of campaigns?
    Stage 3: Increase participation
    Stage 2: Establish legitimacy
    Stage 4: Attain penetration
    Stage 5: Become institutionalised
    30s
  • Q10
    When the campaign has built enough momentum to reach a noteworthy share of the target audience and secure a significant place in the environment. This part of which stage in the development of campaigns?
    Stage 3: Increase participation
    Stage 2: Establish legitimacy
    Stage 1: Define campaign identity
    Stage 4: Attain penetration
    30s
  • Q11
    Focus on creating permanence in the form of institutionalising the cause or idea. This part of which stage in the development of campaigns?
    Stage 4: Attain penetration
    Stage 5: Become institutionalised
    Stage 2: Establish legitimacy
    Stage 3: Increase participation
    30s
  • Q12
    Put the phases of the PRISA model in the correct order.
    Jumble://Analyse the situation,Determine objectives,Identify target audience,Formulate message,Plan and implement action,Set budget,Evaluate
    30s
  • Q13
    A SWOT analysis is conducted in the … phase of the PRISA model.
    Plan and implement action
    Analyse the situation
    Determine objectives
    Identify target audience
    30s
  • Q14
    Put the phases of the Interactive model in the correct order.
    Jumble://Research,Objectives,Programming,Evaluation
    30s
  • Q15
    The ROPE acronym is used in the …
    PRISA model
    Evaluation of the campaign
    Campaign objectives
    Interactive model
    30s

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