MNM1601 Learning unit 8: Pricing decisions | Quizalize
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MNM1601 Learning unit 8: Pricing decisions
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Q 1/22
Score 0
Which one of the following is not something that price assists with from a marketing perspective?
30
Positioning
Competitive advantage
Differentiation
Monetary value
Q 2/22
Score 0
A time of extreme competition in which organisations keep lowering their prices to attract sales is known as a ...
30
price war
price reaction
price objective
price factor
22 questions
Q.
Which one of the following is not something that price assists with from a marketing perspective?
1
30 sec
Q.
A time of extreme competition in which organisations keep lowering their prices to attract sales is known as a ...
2
30 sec
Q.
Price means different things to different stakeholders, for buyers the price is mainly perceived as the ... of the product.
3
30 sec
Q.
The benefit to the consumer and the sacrifice they make to own the product is known as the ... of the product.
4
30 sec
Q.
Which one of the following is a reason why price is important to marketing management?
5
30 sec
Q.
In pricing, what does the term yield value mean to customers?
6
30 sec
Q.
Which one of the following refers to a vendor that has no control over the price of the product as it is set by the manufacturer or business?
7
30 sec
Q.
Which of the following is complementary products to an Apple iPhone cell phone?
8
30 sec
Q.
What is the fourth step in setting the right price for your product?
9
30 sec
Q.
What is the first step in setting the right price for your product?
10
30 sec
Q.
What is the second step in setting the right price for your product?
11
30 sec
Q.
What is the third step in setting the right price for your product?
12
30 sec
Q.
What is internal factors that affect pricing?
13
30 sec
Q.
What is an external factor that affect pricing?
14
30 sec
Q.
Which pricing strategy is used when the amount of sales in units of rands for total income is the same as total costs at a set price?
15
30 sec
Q.
When an organisation introduces products at quite a high price to make the highest possible profit, it is called ... pricing.
16
30 sec
Q.
When an organisation introduces products at quite a low price to discourage competitors and take as large as possible share of the market, it is called ... pricing.
17
30 sec
Q.
When an organisation set prices by adding the set profit it wants to its costs, it is called ... pricing.
18
30 sec
Q.
When an organisation sets prices by calculating product costs per unit and then deciding on the percentages that it needs to cover selling costs and profits., it is called ... pricing.
19
30 sec
Q.
Which one of these are advanced pricing strategies?
20
30 sec
Q.
Which one of these pricing strategies is based on value?
21
30 sec
Q.
Which one of these pricing strategies is based on competition/leadership?
