
Lecture 1
Quiz by Dr. Metallidou Chrysi
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An enterprise is an economical and social entity that combines all sources efficiently so as to produce products and services
Target of an enerprise
the management includes
control in the management means
Leading means
key management activities are
Manager isthe person in charge for all the enterprise’s operations
the marketing plan is annual
Pest Analysis: describes a framework of macro-environmental factors of an enterprise.
L and E of PESTLE analysis refer to
SWOT Analysis: is a strategic planning technique used to help
Through SWOT Analysis we identify
SWOT Analysis relates to