Market Research #4
Quiz by Nelia Nicolas
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- Q1
It is an excellent method for generating and screening ideas and concepts.
Personal Interview
Data Gathering
Focus Group Discussion
Survey
30s - Q2
It is the traditional method of data collection, which is normally done in person with the respondents.
Survey
Focus Group Discussion
Data gathering
Personal Interview
30s - Q3
A data-gathering technique where it can be done via direct mail, over the phone, internet, or e-mail.
Focus Group Discussion
Data Gathering
Survey
Personal Interview
30s - Q4
It is the most common way to gather data with the use of questionnaires or interview schedules.
Data Gathering
Focus Group Discussion
Survey
Interview
30s - Q5
It is one of the most reliable and credible ways of getting relevant information from target customers.
Primary Research
Secondary Research
Data Gathering
Interview
30s