placeholder image to represent content

Marketing - Chapter 17.1 (Burrow 3e)

Quiz by Robin Hubbard

Our brand new solo games combine with your quiz, on the same screen

Correct quiz answers unlock more play!

New Quizalize solo game modes
3 questions
Show answers
  • Q1
    Personal selling is usually done
    over the telephone.
    through video conferencing.
    face-to-face.
    via web conferencing.
    30s
  • Q2
    Which of the following is not a disadvantage of personal selling?
    Personal selling provides the opportunity to follow up with customers.
    The cost per customer can be very high with personal selling.
    A great deal of knowledge and skill is required to be an effective salesperson.
    A company’s managers have limited control over the sales process.
    30s
  • Q3
    Lauren made 2,300 cold calls this month looking for customers. Of that number, 171 eventually bought from him. What percentage of calls resulted in a sale?
    7%
    10%
    2%
    8%
    30s

Teachers give this quiz to your class