
Marketing - Chapter 17.1 (Burrow 3e)
Quiz by Robin Hubbard
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3 questions
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- Q1Personal selling is usually doneover the telephone.through video conferencing.face-to-face.via web conferencing.30s
- Q2Which of the following is not a disadvantage of personal selling?Personal selling provides the opportunity to follow up with customers.The cost per customer can be very high with personal selling.A great deal of knowledge and skill is required to be an effective salesperson.A company’s managers have limited control over the sales process.30s
- Q3Lauren made 2,300 cold calls this month looking for customers. Of that number, 171 eventually bought from him. What percentage of calls resulted in a sale?7%10%2%8%30s