List the correct order for the AIDA model

A multichannel approach increases the likelihood the message will be received

A multichannel approach decreases the likelihood the message will be received

lagged effect - advertising does not always have an immediate impact and multiple exposures are often necessary 

delayed effect - advertising does not always have an immediate impact and multiple exposures are often necessary 

The objectives for advertising are:

1. In____

2. Per_____

3. Re_____

Match the correct advertising form to the PLC stage

Persuasive advertising may be used in the later stage of the PLC to reposition an established brand

Persuasive advertising should not be used in the later stage of the PLC to reposition an established brand

Quiznos comparing themselves against Subway and showing that their sandwiches have more meat is an example of _______________

Match the correct term to the definition

Regulation is a mix of formal laws & informal restrictions

The purpose of regulatory advertising is to protect consumers from deceptive practices

What term matches this the best? "A representation, omission, act, or practice in an advertisement that is likely to mislead consumers actingreasonably under the circumstances"

Match the correct promotion to the objectives

Match the correct promotion to the objectives

Advantages of this form of sales promotion include high visibility and in-store support. Disadvantages include high cost and difficulty in finding a gold location within the store.

What is the main feature that attracts college graduates to personal selling as a career?

What is NOT true about the value added by personal selling

List the correct order of the personal selling process

Which of the following is NOT a source of leads?

______: The increased flow of goods, services, people, technology, capital, information, & ideas around the world; has economic, political, social, cultural, and environmental impacts.

Match the correct PEST to its characteristics 

Match the correct term to the definition

A __________ consists of those countries that have signed a particular trade agreement.

Why is the communication system in a foreign market so important?

A firm can choose many different approaches when deciding how to enter into a new market. The approaches will vary according to the level of risk. Which of the following approaches represents the LEASTrisky approach?

When creating a global distribution strategy, why is it important to shorten distribution channels wherever possible?

Cultural imperialism is the belief that ones own culture is superior to that of other nations

Colonization is the belief that one's own culture is superior to that of other nations

Match the correct term to the definition

Match the correct careers to their approval rate

Match the correct term to the characteristics when creating an ethical climate in the workplace

_____ _______ ______ : Voluntary actions taken by a company to address the ethical, social, and environmental impacts of its business operations and the concerns of its stakeholders.

Link between ethics and CSR: "Firms should implement programs that are socially responsible"

Link between ethics and CSR: "Firms should implement programs that are financially responsible"

An ethical firm that is not involved with the larger community is ______

Questionable firm practices, yet donates a lot to the community  ______

To align personal and corporate goals, firms need to have a strong ethical climate, explicit rules for governing a firm’s transactions including a code of ethics, and a system for________________.

________: A social movement aimed at protecting consumers from business practices that infringe upon their rights.

List the correct order of the ethical decision-making framework

What is an example of a firm conducting marketing research that is considered unethical?

Which step in the ethical decision-making framework involves collecting legal information?

List the correct order for integrating ethics into the marketing strategy

During which phase of the strategic marketing planning process do firms identify potential markets& ways to deliver the 4P’s?

If a consumer is exposed to the message "Don't drink and drive" during a commercial on a news broadcast, the consumer is being exposed to a persuasive form of communication known as ______.

A ________ refers to a brand-sponsored competition that requires some form of skill or effort.

Unlike PR, ________ is a paid form of communication, delivered through media from an identifiable source.

The type of promotion that offers an item for free or at an extreme bargain price to reward a specific buyer behaviour is known as a:

In relationship selling, the buyer and seller invest in opportunities that are _______. 

Closing the sale means obtaining _______ from the customer to make a purchase.

The attitudes customers develop after the sale become the basis for how they will purchase in the future. This fact highlights the importance of which step in the personal selling process?

Which of the following terms best describes the strength of the association between a brand name and the type of product or service in the consumers' minds (recall)?

To get you to remember their ad and the brand, advertisers must first get your _______.

Ensuring that customers know about the arrival of new merchandise is one of the goals of ______ advertising.

Products that are in the maturity stage of their product life cycle and have already gained market acceptance will often use reminder ads so as to continuously stay in the minds of the consumer.

Products that are in the maturity stage of their product life cycle and have already gained market acceptance will often use informative ads so as to continuously stay in the minds of the consumer.

When dairy farmers hired a marketing firm to develop a campaign in which point of sale signs were placed strategically in stores—for example, in the cookie aisle—evoking childhood memories of eating milk and cookies, the type of advertising used would be considered ______ advertising.

When a company's advertising is focused on informing, persuading, or reminding consumers about the company's specific offerings, it is referred to as ______ advertising.

A ______ is a promotion that offers a short-term price reduction such as "buy one, get one free."

A _______ (sweepstake/contest) is a type of sales promotion that offers prizes based on a chance of drawing an entrant's name and requires nothing more than the purchase of a ticket or a filled-out form on the part of the consumer.

Once a sales person has learned about the customer, the next step is to conduct additional research and ____ for meeting with the customer.

Why is the first part of a sales presentation the most crucial part of the selling process?

The salesperson works to strengthen and maintain the customer relationship through great service quality in which step?

Salespeople who already have an established relationship with a customer will skip which step in the personal selling process?

Once background information has been obtained and the objectives for the meeting are set, the salesperson is ready for a ______ meeting.

Cineplex ran a tournament for Call of Duty video game enthusiasts to shoot it out, and vie for $65,000 in cash and other ______ prizes.

After salespeople generate leads, they must ______ those leads by determining whether it is worthwhile to pursue them and attempt to turn them into customers.

The ______ step in the selling process is to generate a list of potential customers and assess their potential.

After the preapproach phase, the next step in the personal selling process is ______.

The attitudes customers develop after the sale become the basis for how they will purchase in the future. This fact highlights the importance of which step in the personal selling process?

Exporting is an entry strategy that requires the ______ financial risk and allows a(n) ______ return to the firm.

A joint venture is less risky than a _____

Identify potential global product strategies.

When entering their first foreign markets, firms typically take a(n) _____ approach.

A strategic alliance is a type of _____ for a firm to expand into the foreign market.

Global STP is more complicated than domestic STP because foreign consumers view products and their roles differently

Global STP is more complicated than domestic STP because prices within the foreign market will be dramatically different

Marketers must adapt their global distribution strategies for developing countries because:

When Canada bans trade exports to and imports from another country, it is referred to as a trade ______.

A trade deficit means that a country ______.

It is the global ______ that offers marketing managers specifically three potential global product or service options from selling the same product to introducing an entirely new product.

A country with a trade surplus exports more goods than it imports 

A country with a trade surplus imports more goods than it exports

Direct investment requires a firm to maintain ______ ownership of its facilities, offices, and plants in a foreign country.

The marketing strategy a firm chooses when entering a new foreign market depends on the ______ of the target consumers.

______ refers to a strategy in which firms sell a standardized product around the world but develop different promotional campaigns for different countries.

A joint venture is formed when a firm _____ a new market and _____ its resources with those of a local firm to form a new, shared company.

The number of middlemen that a seller deals with in a network primarily affects the complexity of the seller's global ______.

Elements in a global communication strategy usually need to be _____ (adapted/replicated) to the local market to be effective.

True or false: Global segmentation, targeting and positioning is more complicated than domestic segmentation, targeting and positioning.

Once the rules regarding ethical behaviour are in place, there must be a system of _______ that rewards appropriate behaviour and punishes inappropriate behaviour.

Although firms cannot stay in business without earning a profit, using profit as the sole guiding light for corporate action can lead to ______ decisions that may in fact cause the firm to ______ customers in the long run.

The first step in ethical decision-making is to 

Firms can introduce ethics at the beginning of the planning process by including ethical statements in the firm's vision statement

The second step in ethical decision making is 

In the implementation phase of the marketing plan, ethical issues can happen in which of the following actions?

Evaluating whether or not all company employees have behaved ethically occurs during the ______ phase of the marketing plan.

During the ______ phase of the marketing plan, marketers might ask whether they should be targeting the selected market with the product.

During the ______ phase, managers must also react to change, such as the emergence of new technologies that give rise to new ethical issues.

What is the best way for a firm to establish a strong ethical climate?

True or false: In business decisions, people never have to choose between conflicting outcomes.

True or false: For a company to act in a socially responsible manner, the employees of the company must also have high ethical standards.

Which of the following is not considered a key stakeholder in a CSR program being implemented by an organization?

Evaluating performance occurs during the control phase.

Evaluating performance occurs during the planning phase.

During the ______ phase of the marketing plan, marketers might ask whether they should be targeting the selected market with the product.