Marketing Chapter 4 Vocabulary
Quiz by Dr. Jaclyn Muller
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- Q1
An organization's obligation to maximize its positive impact and minimize with negative impact on society
strategic philanthropy
marketing citizenship
marketing ethics
social responsibility
30s - Q2
The adoption of a strategic focus for fulfilling the economic, legal, ethical, and philanthropic social responsibilities expected by stakeholders.
sustainability
strategic philanthropy
marketing citizenship
marketing ethics
30s - Q3
An external assessment of an organization's impact on society
environmental, social, and governance (ESG)
cause-related marketing
marketing ethics
strategic philanthropy
30s - Q4
A set of moral principles that guide a company's marketing activities
environmental, social, and governance (ESG)
marketing ethics
strategic philanthropy
cause-related marketing
30s - Q5
The practice of linking products to a particular social cause on an ongoing or short-term basis.
environmental, social, and governance (ESG)
cause-related marketing
strategic philanthropy
marketing ethics
30s - Q6
The synergistic use of organizational care competencies and resources to address key stakeholders' interests and achieve both organizational and social benefits
marketing ethics
environmental, social, and governance (ESG)
strategic philanthropy
cause-related marketing
30s - Q7
The promotion of environmentally and socially responsible products, practices, and brand values
Codes of Conduct
Ethical Issue
Sustainability
Organizational (Corporate) Culture
30s - Q8
A situation that occurs as a result of a moral conflict that must be addressed
Sustainability
Ethical Issue
Organizational (Corporate) Culture
Codes of Conduct
30s - Q9
The shared beliefs, values, traditions, and behaviors of an organization.
Organizational (Corporate) Culture
Codes of Conduct
Sustainability
Ethical Issue
30s - Q10
Formalized rules and standards that describe what the company expects of its employees.
Ethical Issue
Organizational (Corporate) Culture
Sustainability
Codes of Conduct
30s