Question 1

eg. What is the capital of france?

Accepted Answer

eg. Paris

Answer

Rome

Answer

London

Answer

Amsterdam

Question 2

Marketing is defined as:

Accepted Answer

Activities that direct the flow of goods and services from producers to consumers

Answer

The process of selling products only

Answer

Advertising and promotion activities

Answer

Manufacturing quality products

Question 3

Which of the following is NOT one of the traditional marketing approaches?

Accepted Answer

Digital concept

Answer

Product concept

Answer

Selling concept

Answer

Production concept

Question 4

The primary goal of marketing is to:

Accepted Answer

Satisfy customer needs profitably

Answer

Reduce operational costs

Answer

Increase employee satisfaction

Answer

Maximize production efficiency

Question 5

Social media marketing is an example of:

Accepted Answer

Contemporary marketing approach

Answer

Traditional marketing approach

Answer

Production concept

Answer

Selling concept

Question 6

Relationship marketing is defined as:

Accepted Answer

Building long-term relationships with customers

Answer

Short-term promotional activities

Answer

Marketing to relatives and friends

Answer

Employee relationship management

Question 7

Customer lifetime value refers to:

Accepted Answer

Total revenue a customer generates over their relationship with a company

Answer

The time a customer spends shopping

Answer

The age of the customer

Answer

Customer satisfaction rating

Question 8

Market segmentation is the process of:

Accepted Answer

Dividing a market into distinct groups of buyers

Answer

Eliminating competitors

Answer

Increasing product prices

Answer

Merging different markets

Question 9

The 4Ps of marketing are:

Accepted Answer

Product, Price, Place, Promotion

Answer

Product, People, Price, Packaging

Answer

People, Process, Product, Price

Answer

Plan, Product, Price, Promotion

Question 10

Which of the following is NOT part of the marketing mix?

Accepted Answer

Profit

Answer

Price

Answer

Product

Answer

Place

Question 11

Which marketing strategy focuses on creating demand before the product is available?

Accepted Answer

Pre-launch marketing

Answer

Post-sale marketing

Answer

Traditional marketing

Answer

Guerrilla marketing

Question 12

A brand is best defined as:

Accepted Answer

A name, term, sign, or design that identifies a product or service

Answer

The product’s price

Answer

The company logo only

Answer

The packaging design

Question 13

Brand loyalty refers to:

Accepted Answer

Customers consistently purchasing the same brand

Answer

The duration of product warranty

Answer

The company’s trust in suppliers

Answer

Government trust rating

Question 14

Which pricing strategy involves setting a low price to enter a competitive market?

Accepted Answer

Penetration pricing

Answer

Bundle pricing

Answer

Premium pricing

Answer

Skimming pricing

Question 15

Which pricing strategy involves setting a high price initially, then lowering it later?

Accepted Answer

Price skimming

Answer

Discount pricing

Answer

Penetration pricing

Answer

Cost-plus pricing

Question 16

Which of the following is an example of sales promotion?

Accepted Answer

Buy one, get one free offer

Answer

Television commercial

Answer

Personal selling

Answer

Billboard advertisement

Question 17

Direct marketing includes:

Accepted Answer

Email marketing campaigns

Answer

Outdoor billboards

Answer

Newspaper articles

Answer

Television advertisements

Question 18

Personal selling is defined as:

Accepted Answer

Face-to-face communication with potential buyers to persuade them

Answer

Word-of-mouth referrals

Answer

Mass communication to the public

Answer

Posting on social media

Question 19

Public relations in marketing primarily aims to:

Accepted Answer

Maintain a positive company image

Answer

Directly increase sales

Answer

Offer product discounts

Answer

Develop new products

Question 20

The target market is:

Accepted Answer

The specific group of customers a business aims to serve

Answer

Government regulators

Answer

The company employees

Answer

All potential customers worldwide

Question 21

Market research is conducted to:

Accepted Answer

Gather information about customer needs and preferences

Answer

Increase production speed

Answer

Lower product prices

Answer

Replace competitors

Question 22

A SWOT analysis includes:

Accepted Answer

Strengths, Weaknesses, Opportunities, Threats

Answer

Strategies, Work, Objectives, Targets

Answer

Sales, Workforce, Options, Tactics

Answer

Suppliers, Workforce, Operations, Trends

Question 23

Which of the following is an example of psychographic segmentation?

Accepted Answer

Classifying customers based on lifestyle

Answer

Dividing customers by age

Answer

Grouping customers by income

Answer

Separating customers by gender

Question 24

Demographic segmentation includes factors such as:

Accepted Answer

Age, gender, income

Answer

Buying behavior

Answer

Geographic location

Answer

Lifestyle, values, interests

Question 25

Which type of marketing uses unexpected and unconventional methods?

Accepted Answer

Guerrilla marketing

Answer

Mass marketing

Answer

Traditional marketing

Answer

Niche marketing

Question 26

The main advantage of niche marketing is:

Accepted Answer

Meeting the specific needs of a small segment

Answer

Lowering production costs

Answer

Eliminating competition

Answer

Attracting the largest possible audience

Question 27

Which distribution channel goes directly from producer to consumer?

Accepted Answer

Direct channel

Answer

Wholesaler channel

Answer

Agent channel

Answer

Retailer channel

Question 28

The term 'B2B marketing' refers to:

Accepted Answer

Business-to-Business marketing

Answer

Business-to-Buyer marketing

Answer

Business-to-Broker marketing

Answer

Brand-to-Buyer marketing

Question 29

In contrast, 'B2C marketing' refers to:

Accepted Answer

Business-to-Consumer marketing

Answer

Brand-to-Consumer service

Answer

Business-to-Customer service

Answer

Business-to-Corporation marketing

Question 30

Which of the following is an example of inbound marketing?

Accepted Answer

Publishing helpful blog articles

Answer

Distributing flyers

Answer

Direct selling in malls

Answer

Cold calling customers

Question 31

Which of the following is an example of outbound marketing?

Accepted Answer

Cold calling potential customers

Answer

Sharing infographics online

Answer

Publishing tutorials on YouTube

Answer

Creating search engine optimized content

Question 32

Which contemporary marketing approach emphasizes sustainability and ethics?

Accepted Answer

Societal marketing

Answer

Product concept

Answer

Selling concept

Answer

Production concept

Question 33

The 'value proposition' of a company means:

Accepted Answer

The unique benefit offered to customers

Answer

The product’s retail price

Answer

The cost of producing goods

Answer

The number of employees

Question 34

Viral marketing depends on:

Accepted Answer

Customers sharing content widely

Answer

Government promotion

Answer

High advertising costs

Answer

Direct face-to-face selling

Question 35

Which of the following is an example of experiential marketing?

Accepted Answer

Hosting a free product trial event

Answer

Posting a billboard ad

Answer

Offering discount coupons

Answer

Publishing a press release

Question 36

The purpose of customer feedback in marketing is to:

Accepted Answer

Improve products and customer satisfaction

Answer

Reduce production costs

Answer

Lower employee salaries

Answer

Increase government approval

Question 37

A unique selling proposition (USP) is:

Accepted Answer

What makes a product different from competitors

Answer

The company’s mission statement

Answer

The promotional budget

Answer

The price of the product

Question 38

Positioning in marketing refers to:

Accepted Answer

How a product is perceived in the minds of customers

Answer

The company’s geographic location

Answer

The physical shelf location

Answer

The logistics of product delivery

Question 39

Which of the following is a contemporary marketing tool?

Accepted Answer

Search engine optimization (SEO)

Answer

Door-to-door sales

Answer

Traditional cold calling

Answer

Mass TV advertising

Question 40

The AIDA model in marketing stands for:

Accepted Answer

Attention, Interest, Desire, Action

Answer

Advertising, Information, Decision, Agreement

Answer

Awareness, Intuition, Demand, Application

Answer

Analysis, Insight, Distribution, Advantage

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