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Q 1/3
Score 0
Yuan is searching for a good brand of mobile phone when he suddenly discover an online review about one of the latest phone product. He was convinced of the features and benefits that the phone can provide through the online review. The online review therefore is considered:
60
product feedback
customer acquisition
product feature
touch point
Q 2/3
Score 0
Why do marketing managers need to understand touch points?
60
To know the strategic direction initiated by the CEO's down to mid-management level and operations management.
To maximize the feedback system from the managers and CEO's of company
The starting point to capture customer interaction is to understand what those interactions are and where they take place.
To create more satisfying internal management relationships through touch points.
3 questions
Q.
Yuan is searching for a good brand of mobile phone when he suddenly discover an online review about one of the latest phone product. He was convinced of the features and benefits that the phone can provide through the online review. The online review therefore is considered:
1
60 sec
Q.
Why do marketing managers need to understand touch points?
2
60 sec
Q.
For a company to start forming strong customer relationship they must do all of the following EXCEPT:
