It is the process by which a consumer comes to own an offering.

It reflects consumers’ concern about the extent to which a product/service fits with the way they perceive themselves.

The extent to which consumers have the required resources to make anoutcome happen.

The process of determining the properties of stimuli using one or more five senses.

Processing is called ____________ when consumers’ attitudes are based not on a detailed consideration of the message but on other easily processed aspects of the message.

_________ is a specific type of schema that captures what a brand stands for and how favorably consumers view it.

Differentiate Zipping and Zapping

It is the typical or expected behaviors, norms, and ideas that characterize a group of people.