Repetition of initial consonant sounds

Implied meanings of words, meanings or associations that words carry beyond their literal meanings. Can be positive or negative implied meanings.

Words that trigger strong emotional responses

Facts, data or proof offered to convince someone that an argument is correct or valid.

To make an overstatement or to stretch the truth. Also known as hyperbole

Description that appeals to the senses (sight, sound, smell, touch, taste)

A comparison without using like or as

Repeated use of sounds, words, or ideas for effect and emphasis

A question asked merely for effect with no answer expected.

Attitude a writer takes toward the audience, a subject, or a character

Appeal to emotion

Appeal to logic

Ethical appeal - What is the "right" thing to do or believe?