Which technique can be used for humour by using words in a clever or unexpected way?

People tend to believe information from sources that appear credible

People are more likely to believe someone's opinion if they are an ____________ on the subject.

Evidence in the form of facts and statistics are very convincing because it makes it harder for people to disagree.

Which technique presents facts in the form of numbers?

Using inclusive language "we", "you" makes the audience feeal as if they ARE NOT a part of the issue