A research that seeks to confirm a hypothesis about some phenomena - what and how

It is a systematic subjective approach to describe life experiences and give them meaning.

This research is highly structured and uses statistical tools to gather and interpret data.

It seeks to explore, explain and understand - what and why

This research asks close ended questions and examine the cause and effect relationship

Uses deductive reasoning

The goal of this research is to gain insights

Words are the basis element of analysis

More on communication and observation

Used to test relationships