Question 1

Consumers talk freely about their experiences with products and services because...

Accepted Answer

we are in a time of openness.

Answer

we like to communicate.

Answer

then we will know what to buy.

Question 2

According to the article. How long has "crowdsourcing" been around?

Accepted Answer

Almost 10 years

Answer

Less than 5 years ago

Answer

Two decades ago

Question 3

These days marketers realize that they need to be more _________ in how they join in the conversation.

Accepted Answer

sensitive

Answer

drastic

Answer

friendlier

Question 4

According to the article: What is the most important thing for the success of a company?

Accepted Answer

To involve their customers.

Answer

To have more income.

Answer

To place their advertisements on social networking pages.

Question 5

Two example brands are used in the article. Which are they?

Accepted Answer

Lay's and Ford

Answer

Lay's and Toyota

Answer

Facebook and Ford

Question 6

Marketers were able to ______ consumers in a conversation and _______ user support for a product before it was actually launched.

Accepted Answer

engage - attracted

Answer

listen - measure

Answer

win - payed

Question 7

How did people collaborate in Ford's advertising campaign?

Accepted Answer

They recorded an advertisement for the company.

Answer

They drove Ford's new cars to appear in their advertisement.

Answer

They voted for the best Ford car.

Question 8

What was Lay's goal in organizing the "Do Us a Flavor" competition?

Accepted Answer

To create a product that people would like.

Answer

To give $1 million to the winner.

Answer

To save themselves the trouble of creating a new flavour for their crisps.

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