How did Marikina Shoe Industry begin? Marikina Shoe Industry started in 1887, when Don Laureano Guevarra, also known as "Kapitan Moy," tried to fix his old pair of shoes from Europe. He examined and learned about it in the hope that he could make his pair of shoes. Thus, he started a little shoe store and started making shoes. In 1898, Americans requested to make military shoes from Marikina, which resulted in expanding the shoe industry in Marikina City.