UNIT 1 - ADVERTISING & SALES PROMO
Quiz by Nancy Waters
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10 questions
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- Q1The group of people most likely to purchase a company’s products are referred to as the company’sTarget MarketPrimary AudienceAdvertising Audience30s
- Q2Which of the following techniques helps a company learn more about its target market?PublicityPersonal SellingMarketing Research30s
- Q3Clearance sales are an example of which marketing strategy?PublicitySales PromotionVisual Merchandising30s
- Q4Television commercials are an example of which type of promotion?Personal SellingSales PromotionsAdvertising30s
- Q5Marketing and advertising laws are enforced by what government agency?The Truth in Advertising CommissionThe Fair Market AgencyFederal Trade Commission (FTC)30s
- Q6Which part of the marketing mix are advertisers using when they describe the features of a commodity?PriceProductPlace30s
- Q7Which type of manager is responsible for overseeing a company’s product mix?Finance ManagerHR ManagerOperations Manager30s
- Q8What types of laws prevent advertisers from exaggerating the effectiveness of their products and services?Fair trade lawsMarket equality lawsTruth in advertising laws30s
- Q9Advertisements that attempt to target a large, diverse group of potential consumers rely on which of the following techniques?Market segmentationDifferentiated marketingMass Marketing30s
- Q10The availability of a commodity is referred to as itsSurplusSupplyDemand30s