Tag the questions with any skills you have. Your dashboard will track each student's mastery of each skill.
Give this quiz to my class
Q 1/21
Score 0
A trial mini launch of a product in limited areas that represent the potential market.
30
Integrated Marketing Communications
Marketing Channel
Commercialization
Test Marketing
Q 2/21
Score 0
The full introduction of a complete marketing strategy and the launch of the product for commercial success.
30
Test Marketing
Marketing Channel
Integrated Marketing Communications
Commercialization
21 questions
Q.
A trial mini launch of a product in limited areas that represent the potential market.
1
30 sec
Q.
The full introduction of a complete marketing strategy and the launch of the product for commercial success.
2
30 sec
Q.
A group of organizations that moves products from their producer to customers; also called a channel of distribution.
3
30 sec
Q.
Coordinating the promotion mix elements and synchronizing promotion as a unified effort.
4
30 sec
Q.
Products intended for household or family use.
5
30 sec
Q.
Products that are used directly or indirectly in the operation or manufacturing processes of businesses.
6
30 sec
Q.
A group of closely related products that are treated as a unit because of similar marketing strategy, production, or end-use considerations.
7
30 sec
Q.
All the products offered by an organization.
8
30 sec
Q.
Products with no brand name that often come in simple packages and carry only their generic name.
9
30 sec
Q.
Process of naming and identifying products.
10
30 sec
Q.
A brand that is registered with the U.S. Patent and Trademark Office and is thus legally protected from use by any other firm.
11
30 sec
Q.
Brands initiated and owned by the manufacturer to identify products from the point of production to the point of purchase.
12
30 sec
Q.
Brands, which may cost less than manufacturer brands, that are owned and controlled by a wholesaler or retailer.
13
30 sec
Q.
Allows customers to express their needs and wants directly to the firm in response to its communications (like with communication through social media).
14
30 sec
Q.
Allows consumers to find info about competing products, prices, and reviews and become more informed about a firm and the relative value of its products.
15
30 sec
Q.
Keeps customers and businesses connected w/ each other.
16
30 sec
Q.
Consumer's ability to regulate the info they receive via the Internet.
17
30 sec
Q.
Games and programs that allow viewers to develop avatars that exist in an online virtual world.
18
30 sec
Q.
Utilizing people's smart phones for marketing purposes.
19
30 sec
Q.
How marketers use digital media to find out the opinions or needs of the crowd (or potential markets).
20
30 sec
Q.
A marketing tool that uses the Internet, particularly social networking and video sharing sites, to spread a message and create brand awareness.
