
XII COM – OC – CHAP 8 – 22/23
Quiz by Anita Sinha
Tag the questions with any skills you have. Your dashboard will track each student's mastery of each skill.
The …………. Concept of market isrelated to exchange concept.
……………. refers to a market situation when there is a single buyer of a commodity or service.
Commodity Exchange is an exampleof …………….. market.
Objectives of marketing are
Complete the quote ‘Nothinghappens until somebody _________ something
Various products of LGElectronics carry ‘LG’. ‘LG’ is a
Hindustan Unilever sells tea under different categories like green, yellow and red labels. These labels are
‘Smoking is injurious to health ’is a
Producer to Wholesaler to Retailer to Consumer is the _______ channel of distribution
The 4 P’s were introduced by………………. In 1960.
The market which uses Information Technology for buying and selling of product of service is known as ………..
The P of marketing mix that refers to the marketing environment where the interaction between the buyer and seller takes place.
Commodity Exchange, Stock Exchanges, Foreign Exchanges are examples of unregulated or raw materials.
Marketing concept is :
Essentials of a good brand are:
The factors affecting product mix are:
Dunlop, Google, Amazon, Audi etc. are the example of __________
Marketing Plays a very important role in the economy by __________
Discounts, coupons, contact, free samples and offering extra quantity etc. are the examples of ______
____ is the process of planning, organizing, directing and controlling the activities relating to exchange of goods and services.
According to traditional point of view ________ is called as market.
_________ refers to the act of designing and producing the container or wrapper of a product.
________ is the process of classification of products into different groups on the basis of some of its important characteristics.
Packaging helps the marketers in______
The focus of _______ concept is “Attracting Customers” while the focus of ______concept is “Consumer’s satisfaction”.
Samsung is the leading manufacturer of electronics goods across the globe. It is planning to introduce a high-end smart TV in the Asian market and is anticipating moderate demand for it. Based on these assumptions, it fixed the price of TV @ $ 1,500 per TV. Which of the following factors affected the price of the TV?
In order to improve upon its competitiveedge, Khushboo limited has changed the packaging of its hair care products.They are now available in a consumer-friendly design, which has a nozzleattached to the lid so that at the time of usage, the consumer doesn’t need toopen the cap of the bottle. Name the marketing function being explained in the given lines.
Shyamveer is a wholesaler of food grains. He categorizes his stock into different groups on the basis of their quality and also fixes up the prices accordingly. Identify the type of marketing function being mentioned in the above case.
When Reema had sent her servant to the market to buy a pack of chips, she asked him specifically to bring the yellow-coloured packet of chips of a particular brand. Identify the function of packaging being described in the above line.
A departmental store is adopting a sales promotion technique in which scratch cards are used. Name the technique.
Creates Trust ; Basis for Making Decision ;Tackling the competition are the
It involves timely support services which helpsto gain customer’s loyalty. It provides Pre-sales service, consumer helpline,technical assistance, product demo etc. Identify the function of marketing.
Advertising, Personal selling, Publicity,Sales promotion are some of the important tools of ___________
Selling is concerned with distribution of goods already produced.
One of the primary functions of packaging is to protect goods in transit.
What is an alternative term fora distribution channel?
Dombey and Sons produce a sparkling drink from apples grown on their own farm. They employ a small French firm to sell the drink to wholesalers in France. This French firm is acting as:
Place,or distribution, is often summed up as getting the right ______ to the right place at the right time.
Which of the following can be marketed?
Paul Mazur defined marketing as
The 3Ps taken into consideration are
_________ refers to the steps involved in delivering products and services to the customer.