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XII COM – OC – CHAP 8 – 22/23

Quiz by Anita Sinha

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42 questions
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  • Q1

    The …………. Concept of market isrelated to exchange concept.

          Nature of goods

       Area                                          

        Place                                              

    Commodity                           

    45s
  • Q2

    ……………. refers to a market situation when there is a single buyer of a commodity or service.                                              

                                           

     

     Monopoly  

    Duopoly

      Oligopoly 

    Monopsony                     

    30s
  • Q3

    Commodity Exchange is an exampleof …………….. market.

    regulated              

    Secondary

    capital                                           

    unregulated                                  

    30s
  • Q4

    Objectives of marketing are

      None of the above     

    Both (a) and (b)

    Service to society 

    Coordination                              

    30s
  • Q5

    Complete the quote ‘Nothinghappens until somebody _________ something

    Research

    Sells

     Buys         

        Price     

    30s
  • Q6

    Various products of LGElectronics carry ‘LG’. ‘LG’ is a

    Symbol                                     

     

    Brand name       

    Label

     

    Trademark         

    30s
  • Q7

    Hindustan Unilever sells tea under different categories like green, yellow and red labels. These labels are 

    Identification of products         

       Information           

    Statutory warning 

    Grading

    30s
  • Q8

    ‘Smoking is injurious to health ’is a 

    Identification of products       

     Grading

    Statutory warning 

    Information        

    30s
  • Q9

    Producer to Wholesaler to Retailer to Consumer is the _______ channel of distribution

     

      4 th channel

      2nd channel

    3rd channel                            

    1st channel                     

    30s
  • Q10

    The 4 P’s were introduced by………………. In 1960.

            

    Paul Mazar

       Philip Kotler           

       

    E. Jerome Mc. Carthy   

       Booms& Bitner   

    30s
  • Q11

    The market which uses Information Technology for buying and selling of product of service is known as ………..

              

    Exchange concept of market        

     Digital concept of market  

    Place concept of market            

    Electronic concept of market

    30s
  • Q12

    The P of marketing mix that refers to the marketing environment where the interaction between the buyer and seller takes place.

            

        Promotion

     

    Physical Environment        

    Process    

       Place

    30s
  • Q13

    Commodity Exchange, Stock Exchanges, Foreign Exchanges are examples of unregulated or raw materials.           

    false
    true
    True or False
    30s
  • Q14

    Marketing concept is :

           

    customer-oriented                   

        production-oriented   

        all of these

       sales-oriented          

    30s
  • Q15

    Essentials of a good brand are:

    easy to remember   

    All of these

    attractive design                  

    short name                                                   

    30s

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