Question 1

What is market segmentation primarily based on in the context of gendered marketing?

Accepted Answer

Dividing consumers into smaller groups based on gender

Answer

Creating identical products for all

Answer

Using same advertising for all genders

Answer

Focusing only on age demographics

Question 2

Which color was traditionally associated with boys before the 1970s?

Accepted Answer

Pink

Answer

Yellow

Answer

Blue

Answer

Green

Question 3

What significant change occurred with Lego ads to increase their female audience?

Accepted Answer

They introduced Lego Friends targeted at girls

Answer

They made all Lego toys pink

Answer

They stopped producing toys for boys

Answer

They combined all toy lines into one

Question 4

What is the main purpose of gendered marketing strategies like those used by Body Glide?

Accepted Answer

To charge more for products by tailoring them for women

Answer

To make products more environmentally friendly

Answer

To reduce production costs

Answer

To simplify product names

Question 5

What is 'gender contamination' in marketing terms?

Accepted Answer

When a product is so gender-specific that the opposite gender refuses to buy it

Answer

When products are only marketed toward children

Answer

When products are marketed without any gender considerations

Answer

When both men and women buy the same product

Question 6

How did the Dove brand attempt to reposition its soap for men?

Accepted Answer

By changing the packaging and design to appear more masculine

Answer

By using cartoon characters in advertising

Answer

By removing any fragrance

Answer

By making it pink

Question 7

Which marketing tactic involves using specific colors and designs to appeal to different genders?

Accepted Answer

Defining gender through color, shape, and packaging

Answer

Offering free samples based on gender

Answer

Creating universal product designs

Answer

Discounting prices for certain genders

Question 8

What was the target market for Fujitsu's floral kiss laptop?

Accepted Answer

Women with long fingernails

Answer

Families needing a budget computer

Answer

Children interested in gaming

Answer

Men who love technology

Question 9

What does Unilever's approach to toothpaste suggest about gender marketing?

Accepted Answer

Different versions of the same product can be marketed to men and women to drive sales

Answer

Toothpaste should avoid gendering altogether

Answer

Gender marketing has no impact on sales

Answer

All toothpaste should be the same regardless of gender

Question 10

What should consumers consider when purchasing products branded for their gender?

Accepted Answer

Whether they are buying based on marketing rather than need

Answer

Only choosing products with feminine colors

Answer

Avoiding any product not labeled for their gender

Answer

Always buying the most expensive option

Question 11

In which decade did the split between boys' toys and girls' toys begin to erode?

Accepted Answer

1970s

Answer

1960s

Answer

1990s

Answer

1980s

Question 12

What percentage increase in global revenue did Lego experience after targeting girls with their Lego Friends line?

Accepted Answer

25%

Answer

10%

Answer

30%

Answer

15%

Question 13

What is gender contamination in market segmentation?

Accepted Answer

Products are associated so strongly with one gender that the other gender avoids them

Answer

Products that are only sold in unisex stores

Answer

Products that are gender-neutral and not marketed to anyone

Answer

Products that are marketed equally to all genders

Question 14

What is a common tactic used in product naming to attract male consumers?

Accepted Answer

Using masculine-sounding names

Answer

Using names of famous women

Answer

Using floral names

Answer

Using neutral names

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