He stated that Mass Communication (MC) is a process by which media organizations produce and transmit messages to large publics and the process by which those messages are sought, used, and consumed by audiences. 

Answer like this: Surname and Surname (year)

He stated that MC is only one of the processes of communication operating at the society-wide level, readily identifies by its institutional characteristics. 

It is the public transfer of messages through media/technology driven channels to a large number or recipients from an entity that involves a sort of cost/fee (advertising) for the user. 

According to him, MC has a sender that is someone from a large media organization, messages are public, and audience are large and varied.

Smith, Lasswell, and Casey (1946) stated that in __________ _______, "who says what, through what channels, to whom, and what will be the results".

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4 key factors that distinguish MC from other types of communications

(1) _______ on a media channel

(2) Audience tends to be _________, __________, and varying in size

(3) Mass Communication is most often ______ _______ and ______ is limited

(4) _________ are not equally present during the process

This is the new use of mass communication to foster our personal lives (O'Sullivan, 2003).

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MySpace, Facebook, Xanga, YouTube, and Bebo are examples of masspersonal communication where we use mass communication to ______ and ______ interpersonal relationships.

According to McLuhan (1964), we are turning into a _____ __________ through our interdependence with Mass Communication.

It refers to written language with ideogrammatic alphabets which started to change how cultures communicated.

It became responsible for giving voice to the masses

He's the one who introduced media as hot and cold.

It extends one single sense in high definition; requires less participation; eg. photographs or radio; interpreted using one sense

it requires a vast amount of sensory input and participation; eg. internet, tv, online video games; large amount of multi-sensory information

He explained the 7 functions of Mass Communication

It serves as the eyes and ears for those seeking information about the world; weather, stock reports, start time of a game

It refers to how the media present facts that we use to move through the world; information we get through MC is not objective and w/o bias

This only occurs when the media puts the most sensational messages to titilliate consumers; its concept relates to the saying "if it bleeds, it leads"

Mass Media (MM) provides us with an escape from daily routines and problems by entertaining us; most MC simultaneously entertains and informs; gives the secondary effect of providing companionship.

MM is a vehicle to transmit cultural norms, values, rules, and habits; culture, age, and type of media factor into how MC influences how we learn and perceive our culture.

MC functions to mobilize people during times of crisis

MC functions to validate status and norms of particular individuals, movements, orgs, or products; media validates particular norms while diminishing differences and variations from those norms.

This refers to the shared behaviors, values, beliefs, and attitudes that are learned through socialization.

According to Brummett (2006), these are systems or artifacts that most people share or know about; eg. tv commercials, tv programs, films, works of literature, popular music

This refers to media that are generally not produced for the masses, require a certain knowledge base, and an investment of time and money to experience them

It influences all aspects of society, including the language we use

He stated that mass communication does not accurately portray reality.

According to this theory, mass communication is like a gun firing bullets of information at a passive audience; communication transfer ideas/feelings/knowledge automatically from one mind to another.

This theory refers to a small group of people, gatekeepers, screen media messages, reshape these messages and control their transmission; (1) opinion leaders consume media content on topics of particular interest to them and make sense of it based on their beliefs --- (2) opinion leaders filter and interpret the messages before they pass them along to individuals who has less contact with the media.

In this theory, there is a reciprocal nature of sharing information and influencing beliefs, attitudes, and behaviors; opinion leaders create media messages, but opinion followers might be able to sway them

This theory has audience members who actively pursue particular media to satisfy their own needs; accdg. to Schramm (1963), we make media choices by determining how gratified we will be from consuming a specific media.

This theory questions how active we actually are when we consume mass communication; people who consume a lot of media see the world as a more violent and scary place because of the high levels of violence they see.

He said that we should maintain cognitive, emotional, aesthetic, and moral awareness as we interact with media.

The seven skills to be media literate came from him.

They are the main source of profit in mass communication 

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Newspaper, tv, magazines, and radio earn by selling _____ to _____________.

It has to do with the transmission of information which is useful in everyday life.