Advertising reviewer 3

– any paid form of communication of non personal presentation and promotion of ideas, goods, or services by an identified sponsor.

creates awareness of brands, products, services, and ideas. I

Verto means

Ad means

reminds people about the need for a product or service, or the features and benefits it will provide when they purchase promptly

is a notice, picture or film telling people about a product, job or service; it's a paid public promotion of some product or service.

is the logic and planning behind the ad that gives it direction.

effective ads are well executed reflecting the highest production values in the industry

tries to convince customers that a company’s services or products are the best, and it works to alter perceptions and enhance the image of a company or product.

is an audio or video advertisement, usually presented on television, radio or in a movie theatre.

are used to reach a broad audience. (deciding how to deliver the message requires creativity.)

It provides useful information to consumers that tells them about product and service choices, as well as comparing features, benefits, and prices.

the central idea that grabs the customer's attention and sticks in memory.

have expertise to create a campaign, have strategic and creative expertise, media knowledge, workforce talent and the ability to negotiate good deals for clients.

the person or organization that initiates the advertising process. decides the target audience, media, advertising budget and length of campaign.