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B2C-ELT-Event
Quiz by Lisa-Marie Beiter
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​An welcher Universität schloss unser CEO, Markus Haas, sein Jurastudium ab?
​Wie viele Kinder hat Andreas Laukenmann?
An welcher Universität schloss unser CEO, Markus Haas, sein Jurastudium ab?
Wie viele Kinder hat Andreas Laukenmann?
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Vender productos y servicios B2C Parte II
Types of business models b2b, b2c, c2b, c2c, alsoo the topic of dropshipping, subscription based models and marketplace models
C Consumers and customers C1 Market segmentation, targeting and positioning Learners will understand how and why B2B and B2C organisations segment the market, and how and why marketing activities are adapted according to the different segments identified. • Target market segmentation: o demographics – age, race, religion, gender, family size, ethnicity, income, education level, disability, socio-economic group i.e. socio-economic status, MOSAIC o geographic – location o psychographic – social class, attitudes, lifestyle and personality characteristics o behavioural – spending, consumption, rate of usage, loyalty status, desired benefits o B2B targeting – organisation size, scope, purpose, culture, type of product, industry type, budget holder/purchasing decision maker, budget size. C2 Consumer buying behaviour • Customer needs and wants: o functional benefits o emotional benefits o physiological benefits o luxury or necessity. • Consumer behaviour processes: o what, how much, when, why o impulse purchases o routine purchases o limited decision making o extensive decision making. C3 Customer profiles Learners will understand customer profiling within marketing practice. • External customer: a person or external organisation who buys products. • Internal customer: a person who is directly connected to the organisation, but not necessarily employed by them: o stakeholders o employees o shareholders. • Consumer: a person or business who uses the products they have bought or were bought for them. • Physical goods and intangible services. • Customer profiles: o demographics – age, gender, occupation, income, education o psychographic o behavioural – using web analytics to create user
110.31.b.17.C
Topic: Reading/Vocabulary Development
STAAR English II High School 2014 - Past Paper
110.31.b.1.B
STAAR English I High School 2017 - Past Paper