CAMA School Refresher - Drugstore
Quiz by Anica Salazar
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- Q1
In Micellar Water and Toner, what competitive brands do we want be adjacent to?
Ponds and Nivea
Neutrogena and Nivea
Olay and Nivea
Garnier and Ponds
30s - Q2
In Body Lotion Category, specifically in Myra Lotion regular shelf what competitive brand do we want be adjacent to?
Skin White and Nivea
Nivea and Silka
Vaseline and Nivea
Silka and Skin White
30s - Q3
In Feminine Care, what’s our target Share on Shelf for pH Care?
40%
55%
50%
60%
30s - Q4
In Body Care Section, what’s our target Share on Shelf for Myra Lotion?
15%
10%
20%
30%
30s - Q5
In terms of growth levers, a Use Up is when we want to increase usage of current users . What is an example of this?
Myra E 14 capsules for P149 Only
Myra Utltimate 30s + Free Pouch
Lactezin 7+1
pH Care 50ml Price Off
30s - Q6
In terms of growth levers, a Trade In is when we want to recruit new users. What is an example of this?
pH Care 50ml at P42 Only
Gynepro 150ml + Hot Compress
Celeteque FW + Toner + FM, Save P70
Myra Lotion 200ml Buy 1, Take 1
30s - Q7
In the 2023 RE Definitions, Drugstore Self Service B is defined as having more than 10 Personal Care Gondolas.
True
False
30s - Q8
Which of the following are the hero variants of pH Care?
Floral Clean and Natural Protection
Natural Protection and Delicate White
Cooling Comfort and Floral Clean
Cooling Comfort and Natural Protection
30s - Q9
What variant of pH Care Wipes is a MUST CARRY in all DS Self Service Accounts?
Natural Protection
Floral Clean
Cooling Comfort
Delicate White
30s - Q10
To intercept new users, in what category do we want to place our Myra Ingestives cross-merch merchandise?
Hair Care Section
Facial Moisturizer Section
Lotion Section
OTC section
30s