Module one is all about?

The objective of module one is stated below except:

Identify this jumble letter ,     FRPIO  _______. This is one of the criteria that we should consider in developing a product.

Identify this jumble letter CMTUORES  ___. He/She is the one who wants, desires, needs, and buys your product/services.

Identify this jumble letter MTEHPYA ___. This trait is necessary as to put yourself in the position of others to make a better sales.

In product development, you need to consider the ____and ____ of the customer.